Google SEO Fundamentals
Gain a foundational understanding of search engine algorithms, on-page, off-page, and technical SEO, and keyword research. Learn to build resilient, AI-aware SEO strategies that improve visibility, site performance, and alignment with user search behavior.
What you'll learn
- Understand how search engine algorithms impact organic results and website performance
- Learn on-page, off-page, and technical SEO fundamentals and best practices
- Use AI tools ethically for SEO content creation and optimization
- Develop data-informed keyword strategies aligned with user intent and search behavior
Skills you'll gain
- Complete a competitive analysis on a webpage
- Interpret brand recognition through social media
- Create sitemaps and robots.txt files, plan redirects, and manage site errors
- Analyze on-page SEO elements using web crawlers and optimization techniques
- Assess quality of backlinks and off-page signals affecting rankings
- Troubleshoot common technical SEO issues related to crawlability and indexing
- Research and select keywords based on user intent and search behavior
- Develop a data-informed keyword strategy for long-term visibility
Prerequisites
- • At least 2 years of business or marketing experience
- • Familiarity with social media
Who this course is for
- → Learners with at least 2 years of business or marketing experience
- → Professionals familiar with social media who want to deepen SEO skills
- → Marketers seeking to understand on-page, off-page, and technical SEO
- → Anyone looking to build a foundational SEO strategy for websites
Provider
Coursera
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