YouTube Marketing 2026: YouTube SEO & Algorithms
Learn to grow and monetize a YouTube channel in 2026 using SEO, recommendation and home-page algorithms, Shorts, Live, analytics, thumbnails, titles, and multiple monetization strategies to drive traffic, subscribers, and revenue.
What you'll learn
- Create and grow a YouTube channel that generates traffic, leads, and revenue
- Master YouTube SEO, recommendation, home page, and Shorts algorithms
- Optimize titles, descriptions, tags, thumbnails, and playlists for higher rankings
- Use YouTube analytics to improve content performance and engagement
- Apply advanced monetization strategies beyond ad revenue, including affiliates and products
- Leverage YouTube Live and viral content tactics to boost reach and visibility
Skills you'll gain
- Perform YouTube keyword research with tools like VidIQ, TubeBuddy, and ChatGPT
- Optimize on-page YouTube SEO including titles, descriptions, tags, and hashtags
- Understand and leverage YouTube search, recommendation, home page, and Shorts algorithms
- Create attention-grabbing titles and thumbnails that increase click-through rates
- Use YouTube Shorts, Live, and playlists to grow views and subscribers
- Analyze channel performance with YouTube Analytics to improve videos
- Design viral content concepts and apply virality principles
- Implement multiple monetization strategies including ads, affiliates, sponsorships, and products
Prerequisites
- • Basic familiarity with YouTube as a platform
- • General understanding of online marketing concepts is helpful but not required
Who this course is for
- → Aspiring YouTubers who want to start and grow a channel
- → Entrepreneurs and business owners seeking traffic and sales from YouTube
- → Marketers looking to master YouTube SEO and algorithms
- → Freelancers offering YouTube or social media marketing services
Provider
Coursera
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