SEO Certification Course
Master SEO skills with this online SEO training course to enhance your digital marketing strategy. Learn fundamentals of SEO, targeting, social media optimisation, content development and copywriting, and complete 4 modules over 16 weeks to earn an SEO certification.
What you'll learn
- Understand the fundamentals of SEO and digital marketing
- Learn to reach and analyse your target market
- Optimise your social media and content marketing strategy
- Develop SEO-focused content and copywriting skills
- Plan and implement Google Search and social media ad campaigns
- Create a complete digital marketing and SEO strategy
Skills you'll gain
- Explain the fundamentals of SEO and digital marketing
- Define objectives, KPIs and set up tracking with tools like Google Analytics and UTMs
- Identify and reach target markets and map customer journeys
- Develop SEO-friendly content and apply copywriting techniques
- Create and optimise social media pages and strategies
- Plan and run Google Ads Search and Display campaigns
- Manage paid social media campaigns using Facebook Business Manager
- Design and execute email, influencer and affiliate marketing campaigns
- Optimise websites and campaigns for mobile users
- Create an integrated digital marketing and SEO strategy
Prerequisites
- • Basic computer and internet skills
- • No prior SEO or digital marketing experience required
Who this course is for
- → People who want an SEO certification
- → Marketers wanting to enhance their digital marketing strategy
- → Business owners needing to improve online visibility
- → Professionals looking to upskill in SEO and digital marketing
Provider
Upskillist
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