About this Course
An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
WHAT YOU WILL LEARN
Critically evaluate a range of theories to decode the components of persuasive communications
Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
About the instructor
Lawrence is a Program Director of Bachelor of Marketing and Media. He has provided executive MBA teaching, in-house training and annual strategic planning for corporations, and has worked on a wide range of marketing consulting projects, including advertising pretesting, campaign tracking, pricing, brand health assessment, market sizing, new product evaluation, and customer satisfaction. He has published in a number of top ranked marketing journals and his latest book is Principles of Integrated Marketing Communications (Cambridge University Press, 2014).