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Storytelling and influencing: Communicate with impact

50,361 Enrolled Students

Course Features

Partner
Level
All levels
Start Date
Duration
1 year
Access
Full lifetime access
Certificate
Certificate of completion

Storytelling and influencing: Communicate with impact

50,361 Enrolled Students

About this Course

Instructors

About the instructor

Associate Professor Lawrence Ang

Lawrence is a Program Director of Bachelor of Marketing and Media. He has provided executive MBA teaching, in-house training and annual strategic planning for corporations, and has worked on a wide range of marketing consulting projects, including advertising pretesting, campaign tracking, pricing, brand health assessment, market sizing, new product evaluation, and customer satisfaction. He has published in a number of top ranked marketing journals and his latest book is Principles of Integrated Marketing Communications (Cambridge University Press, 2014).

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