What you'll learn
- Learn the best practices of the work of product management - spanning market intelligence, strategy, new product development, and lifecycle management
- Take strong steps toward becoming a more strategic (and impactful) product manager
- Sample the breadth of product management including software, hardware, services, and analytics
- Learn to be leaner, faster, and more experimental
Product management experience is helpful, although not required.
The goal of Product Management 101 is to help you become a more strategic product manager - with a greater impact on your company and your products.
We will cover the spectrum of product management work from market intelligence, strategy, new product development, and lifecycle management. And we'll span the breadth of product management, including software, hardware, services, and analytics - with company examples and practice activities.
We will step through the best practices for working with development teams to create innovative, market-leading products. We'll discuss how to find deep customer insight. And we will look at how to best position, price, and manage these products in the market.
This course has been designed for product managers with 0-5 years of experience who want to up-level and re-energize their work, and it's been designed for aspiring product managers who want to kickstart their work with skill and impact.
As product managers, we are gifted with influential positions. We aren't wall decorations. We steal market share from our competitors month-by-month. We innovate, refine, and evolve our products. We set up our products for long-term success. We focus and deliver, we delight our customers. But all this takes skill. This course can help get you there.
Who this course is for:
- Product managers with 0-5 years of experience
- Aspiring product managers
- Business managers who want to understand the work of product teams
About the instructor
I’m a product management instructor and consultant, focused on helping product teams become more strategic, impactful, and innovative.
I have over 25 years of experience in product management – as a product manager and leader of product teams – mostly at California-based companies. My most recent role was as the Head of Product at a Canadian start-up, which was good fun. My work has spanned software, hardware, services, artificial intelligence, and user experience.
I have an MBA from the Wharton School of Business at the University of Pennsylvania, and I am the author of the book Becoming a More Strategic Product Manager.
We have such incredible opportunities as product managers. What a gift this job!