About this Professional Certificate
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
After an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.
Upon successful completion of the program, you’ll earn both the Coursera and the Meta Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Meta Ads Manager.
Once you earn your Meta Certification, you’ll get exclusive access to the new Meta Career Programs Job Board—a job search platform that connects Meta Certified professionals with 200+ top employers who have committed to sourcing talent through its certification programs. We’ll provide you with the link once you’ve completed all the courses and passed the exam.
The Professional Certificate is now ACE® recommended. You can learn more here.
This specialization is also offered in Arabic, Portuguese, and Spanish.
Applied Learning Project
Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically. From establishing your business goals and brand to creating and evaluating an ad campaign in Meta Ads Manager, you’ll work directly within social media platforms to create engaging and relevant content, discover the ins and outs of each social media platform, practice analyzing metrics, and more. Your results will include a portfolio you can share with a future employer or use at your own business.
WHAT YOU WILL LEARN
Create and analyze an effective advertising campaign for your target audience
Create a creative brief that includes the assets for your paid ad
Create, edit, and troubleshoot ads in Meta Ads Manager
Establish and manage a social media presence
About the instructor
Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business focused programs and grew the school to over 17K paying students. Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX).