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Guy Kawasaki’s The Art of Evangelism

10,233 Enrolled Students

Course Features

Partner
Level
All levels
Start Date
Duration
1 year
Access
Full lifetime access
Certificate
Certificate of completion

Guy Kawasaki’s The Art of Evangelism

10,233 Enrolled Students

What you'll learn

  • Master evangelism as an effective, inexpensive, and fun technique to promote your product in a crowded market
  • Transform your sales and marketing from “closing deals” to converting true believers
  • Craft a winning pitch and mantra for your product
  • Hire, train, and deploy effective evangelists
  • Optimize social media as a fast, free, and ubiquitous marketing platform

What you'll learn

  • Master evangelism as an effective, inexpensive, and fun technique to promote your product in a crowded market
  • Transform your sales and marketing from “closing deals” to converting true believers
  • Craft a winning pitch and mantra for your product
  • Hire, train, and deploy effective evangelists
  • Optimize social media as a fast, free, and ubiquitous marketing platform

Instructors

About the instructor

Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool, and executive fellow at the Haas School of Business at UC Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social MediaThe Art of the StartAPE: Author, Publisher, EntrepreneurEnchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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What you’ll learn

  • Master evangelism as an effective, inexpensive, and fun technique to promote your product in a crowded market
  • Transform your sales and marketing from “closing deals” to converting true believers
  • Craft a winning pitch and mantra for your product
  • Hire, train, and deploy effective evangelists
  • Optimize social media as a fast, free, and ubiquitous marketing platform

What you’ll learn

  • Master evangelism as an effective, inexpensive, and fun technique to promote your product in a crowded market
  • Transform your sales and marketing from “closing deals” to converting true believers
  • Craft a winning pitch and mantra for your product
  • Hire, train, and deploy effective evangelists
  • Optimize social media as a fast, free, and ubiquitous marketing platform