Guy Kawasaki’s The Art of Evangelism
Course Features
Partner
Level
All levels
Start Date
Duration
1 year
Access
Full lifetime access
Certificate
Certificate of completion
Guy Kawasaki’s The Art of Evangelism
What you'll learn
- Master evangelism as an effective, inexpensive, and fun technique to promote your product in a crowded market
- Transform your sales and marketing from “closing deals” to converting true believers
- Craft a winning pitch and mantra for your product
- Hire, train, and deploy effective evangelists
- Optimize social media as a fast, free, and ubiquitous marketing platform
What you'll learn
-
Master evangelism as an effective, inexpensive, and fun technique to promote your product in a crowded market
-
Transform your sales and marketing from “closing deals” to converting true believers
-
Craft a winning pitch and mantra for your product
-
Hire, train, and deploy effective evangelists
-
Optimize social media as a fast, free, and ubiquitous marketing platform
Instructors
About the instructor
Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool, and executive fellow at the Haas School of Business at UC Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
