About this Specialization
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
Applied Learning Project
A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status
This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.
About the instructor
Wanda Huber started her career in business management. For 10 years she applied these skills to education, managing a school-to-careers transition program. With a Master’s in English and a First TEFL Certificate, she has been teaching in Intensive English programs for the last 6+ years. She serves on the AZTESOL Board, co-edits the AZTESOL News, and presents locally and internationally on topics designed to build better student/teacher relationships. Wanda has a love for the Spanish language, so working on the English for Management and Leadership coursework has been a delight as it joins her professional and educational experiences with her passion for language learning.