What you'll learn
Build a successful blog from scratch, or take your existing blog to the next level
Develop the mindset of a successful blogger
Discover a blogging niche that is both profitable and interesting
Build a beautiful website using WordPress
Develop a system to plan new content, and never run out of ideas again
Understand the importance of effective writing and how to become a better writer
Become familiar with some of the most effective types of blog content
Generate an endless stream of fresh content by repurposing what you've already created
Optimize your website for search engines to drive a consistent stream of free traffic
Get your content in front of people using a variety of free promotion strategies
Grow an email list that allows you to generate traffic and revenue on demand
Build a profitable business around your content and turn your blog into a revenue-generating asset
No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies.
The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it's up to you to take action and do what it takes to make your blog a success.
To get your blog up and running, please note you will need to purchase a domain name and a hosting account. This course will show you exactly how to do that, even if you're new to the process.
UDEMY'S #1 BESTSELLING BLOGGING COURSE — REDESIGNED WITH ALL NEW CURRICULUM FOR 2022 AND BEYOND
"Merrill provides invaluable tips and examples for starting a blog and making it into a career." —CNN
"...the entire process for turning a blog into a bonafide moneymaker." —The Next Web
"Brad is clearly experienced, accomplished and an expert in this subject. His knowledge will be very helpful for those who are able to absorb & implement all of his suggestions and tips." —Leah, Udemy student
"Totally AWESOME course!!!!! You have addressed every aspect of getting started with a new blog, but better yet what it takes to make it a success. I can't wait to get started." —Terry, Udemy student
"Excellent material, well explained, and a talented & experienced instructor who is not afraid to share his opinion on what it does or doesn't work for him." —JP, Udemy student
Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.
In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. You'll learn all the essentials, including:
- The mindset of a successful blogger
- How to build a WordPress site
- How to write amazing blog content that readers will love and share
- How to promote your content to ensure people actually see it
- How to build and leverage an email list to generate traffic and revenue on demand
- How to turn your blog into a business that generates revenue
Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common:
- Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business.
- Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world's biggest companies and brands are now using digital content to market their products and services, so you'll be in great company if you do the same.
- Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you're trying to build a personal brand, get a job, sell services, or launch a career in public speaking.
- Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach.
If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It's all here.
Who this course is for:
- This course is designed for students with varying levels of experience. Whether you're just getting started or looking for ways to take your blog to the next level, this course is for you.
About the instructor
Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 100,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.
Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process.
In 2010, Merrill founded VentureBreak, which became a leading source of news about innovation for forward-thinking entrepreneurs, investors, business executives, and interested consumers. Under his leadership, VentureBreak served more than half a million monthly readers, appeared regularly on Techmeme, and found itself cited by a number of notable publications, including the Wall Street Journal. While at the helm, Merrill personally interviewed hundreds of entrepreneurs and industry luminaries, sharing their stories with VentureBreak’s global audience. In 2015, VentureBreak was acquired by the organizer of Europe’s largest technology meetup.
Merrill still has his finger on the pulse of the industry as he works to build new properties in today’s evolving media landscape. One such property is GigaPress, a comprehensive source of free resources for WordPress bloggers, creators, and freelancers.
In addition to developing authoritative new media brands, Merrill leads mDash, an online education studio that specializes in condensing years of industry experience and extensive research into engaging, digestible online courses for students in more than 180 countries.