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More and more businesses are recognizing the role that user experience design plays in the creation of websites. Considering that there are billions of mobile users on the planet, it’s essential that businesses learn how their websites and apps appear on mobile devices.

If you’re a budding entrepreneur with a great idea for an app – but you aren’t sure where to start – you might want to consider taking the course Mobile App Prototyping: Designing Custom Interactions on Skillshare. Taught by expert product designer Noah Levin, this course is great for burgeoning app developers who want to learn better ways to communicate their ideas and carry out their visions.

Ready to get started? I took this class – here’s what I thought.

Mobile App Prototyping- Designing Custom Interactions – Skillshare Course Review

What is Mobile App Prototyping?

Mobile app prototyping is a type of user research that is meant to determine the ins and outs of the design direction of a product. Prototypes are basic visualizations of a finished product. In the development of mobile apps, prototypes can help create a basic understanding of how the product will ultimately function and feel, making it easier to determine how customers will react to that design.

When you’re able to use a prototype in your usability testing, it will allow you to implement changes and address potential issues long before it becomes either too late or too costly to make significant changes to the user design.

If you’re going to do any type of mobile app creation, understanding mobile app prototyping is essential – it will help you design and develop an app that is user-centric and effective. You can get to a product with maximum value, as often, the process of prototyping will show you new opportunities that you can take during the development process. This process is cyclical but requires constant revision.

If you’re new to mobile app prototyping and want to learn the essentials, the Mobile App Prototyping course on Skillshare can help you get started.

What Kinds of Content Does the Course Cover?

This course, at only 50 minutes long, serves as a great introduction as to how you can use this skill to express your ideas and showcase your vision. You will learn all the basics of mobile app prototyping, from finding new patterns to making new designs.

You will finish the class with three basic competencies that you can incorporate in your mobile app design – you‘ll be able to engage in screen transition, animate an image, and make to-do app actions.

You will also learn some basics of coding, which can give you a solid foundation as you start your career and bring your designs to life.

Introduction

In the first section of the course, you’ll learn more about Noah Levin and his background. He goes over his credentials and discusses why he is passionate about mobile app prototyping and teaching the class. He also details everything that you will learn about in the course, including the basics of Framer and animation.

 

Why Prototyping?

The first main module of the course deals with the major benefits of prototyping. He outlines all the major features of prototyping and how to choose the right tools for your needs.

Prototype 1: Create an Animation

In this module, Levin launches into the first Framer exercise. He encourages students to download a free trial of Framer so that you can work alongside him as he moves through the exercises and examples of interaction components. One of the nicest features of this section of the course is that you’ll be able to watch and work right alongside Levin as he shows you examples.

You’ll feel like you are right in the middle of a classroom during this section, since you aren’t just listening to Levin rattle off details but instead are getting involved with your own learning. He gives some easy to understand examples that you can use as you are working with your own animations, too.

Prototype 2: Create a Transition

Next, you’ll learn how to make a transition by sketching and importing your files directly into Framer. This will help you make prototypes that much faster. The next module includes examples from Google Docs and while you can use whatever images you’d like, Levin also provides students with a Sketch document.

Again, he encouraged students to go to the Sketch App website and download the free trial. He also recommends a preliminary course in Sketch on Skillshare that can help acquaint you with the basics of this program.

Prototype 3: Create a To-Do App Action

In the last example of the course, Levin teaches you how to make an interactive to-do app. With this, you’ll bring together what you’ve already learned from the first two lessons about sketch importing and animation and you’ll add in some skills on how to use a scroll component. That way, you can have both a scrollable list and a draggable component that will enable you to animate content as you drag.

To help you bring this instruction life, Levin offers the use of an example sketch file so that you can follow right along. Again, he recommends taking the Sketch class on Skillshare so that you have your own custom to-do app design to work with for this section.

Your Final Prototypes

In this section of the course, Levin warps up everything that he already discussed. As you’re taking the class, I really recommend going through all three prototype sections so that you know the basics of all the exercises and can create a high-fidelity mobile prototype on your phone.

After You’ve done this, you’ll know how to animate things and how to think more about spring physics. You’ll be able to build complex prototypes whenever you need them.

Levin doesn’t leave students with too many takeaways or “to-do’s” after finishing the course but does recommend that students continue to practice. He also invites users to upload their projects so that they can discuss them and get feedback from other users.

 

The Course & The Instructor

This course has been completed by more than 9,400 students on Skillshare and is geared toward students at a beginner-intermediate level. It’s taught by Noah Levin, a product designer out of New York City.

Levin is a skilled instructor with respectable credentials of his own. He has taught framer workshops at Google, General Assembly, ClassPass, WhiteSpace, and all kinds of start-ups.

He also spent more than a year at ClassPass helping to grow the UX team so that people could live happier and healthier lives via studio fitness. He also spent four and a half years at Google leading the iOS Google app with voice search and Google Now design.

His experiences are nothing short of remarkable. In fact, before working at Google, Levin worked at NASA designing an interface for astronauts. He was educated at Carnegie Mellon University, where he earned degrees in Human-Computer Interaction.

 

The Skillshare Course Platform

I’ve taken a lot of online courses in the past, from college classes that required a great deal of time and commitment to complete to more basic half-an-hour tutorials on how to do simple tasks.

Long story short, online education has really come a long way. I enjoy taking online courses for their flexibility and convenience, and the Mobile App Prototyping class on Skillshare is no exception.

Skillshare isn’t my favorite online platform to take courses on, but it’s not the worst, either. I like the layout of the courses as they tend to include more video and audio content rather than just the face of an instructor talking to you. Because of this, you’ll actually be able to engage with the course and feel like you’re part of a unique learning experience rather than just sitting in on yet another dull lecture.

Skillshare was created by Malcolm Ong and Michael Karnjanaprakorn, who developed the platform while living in New York City. It only launched in 2010, and while it’s still relatively young, it continues to evolve.

Unlike other learning platforms, like Udemy and LinkedIn Learning (formerly Lynda), Skillshare includes course topics that are primarily in specific categories like lifestyle, creativity, and business. You won’t be taking classes that are accredited in any way, so you won’t get a certificate of completion (something I’ll go into more detail about later on). However, you’ll still be able to learn from some of the top experts in your niche of choice.

Skillshare is easy to use. Even if you have to create and pay for an account, you’ll likely only spend about five minutes doing so. Then, you can spend all the time you want browsing content and find the right course. There are thousands of courses on here, but if you have a general idea of what you are looking for, you shouldn’t have any problems getting started.

Skillshare offers a free trial so that you can give the platform a “try before you buy.” There’s a mobile app, too – something that I absolutely love. I don’t like being harnessed to my computer when I want to take a class. Instead, I’d rather be free to move about and do other things while I’m learning more about a given subject.

Related: Skillshare Review

Major Benefits of Taking This Course

Clear Learning Objectives

This course, like many that you’ll find on Skillshare, is offered with a clear layout and even more importantly, learning objectives that are clear, easy to understand, and actionable. In this class, you will learn how to work with mobile app prototyping in a general sense as well as in relation to your own projects.

You’ll complete the course having mastered the following skills:

  • Product design
  • Mobile design
  • UI/UX design
  • Web development
  • Prototyping
  • Framer skills

Taught By a Skilled, Experienced Instructor

It’s clear just by skimming over Levin’s credentials that he has extensive experience in his field. That’s not always the case with Skillshare instructors – not all teachers have the credentials you might want to see, and (sometimes even worse) they often aren’t engaging, either. Not every teacher rocks – you might have to spend some time finding one that offers a teaching style you can jive with.

Levin is not one of those teachers. His instruction is clear and concise and he has what it takes to make an impact with his teaching. I enjoyed learning from him, as he was easy to understand and remarkably proficient in what he was teaching.

Transcription Available

Although I’m not a huge fan of how Skillshare offers the transcription services for its courses, it’s important to note that there is a transcribed version of the content available at the very bottom of the course. I would rather see the transcribed words with each individual section of the course rather than all lumped together, but nevertheless, it was good to see that this was still an option.

The transcription is helpful to me as I go back through a course and revisit course material. Sometimes, it takes me a few tries to get the hang of things, and being able to reread the content is hugely helpful.

Additional Resources Available

After you completed his course (or even before, if you’d like), you’ll be able to view additional resources that Levin recommends for students who have completed the course.

For example, you can complete an optional assignment that will enable you to create a mobile app prototype for a fun interaction. You can create any one of the three simple prototypes described in the course: a scroll/swipe action, a page transition, or an animation. With Framer, you can create one or all of those three prototypes. He provides a link to download Famer if you don’t have it, too.

There Are other links available to help you get started on your journey in mobile app prototyping as well. He gives students a link to the Intro to Mobile App Design with Sketch 3 course so that you can learn the basics of app design and create a to-do list app as well as a link to the Framer gallery. He Also gives users a quick tutorial that can help them get started with the basics of Framer along with additional Framer resources. He even gives users a link to a tool that can be used to make a prototype into a GIF.

Self-Paced

One of the best parts about taking this course is that it is 100% self-paced. You’ll be able to pace yourself as you move through the class and you won’t feel rushed by other participants. That offers a huge benefit to learners who would rather take their time as they move through the material (as well as those that don’t like to be slowed down by less-than-speedy classmates).

Plus, you can go back and review any information you might not have understood the first time around. For people like me who sometimes need a second try to understand the content, this is key.

Access to Project Gallery

One of the things I love about Skillshare, especially when compared to other online learning platforms, is that it allows students to upload their work to the Project Gallery for feedback. You will be able to see actual examples of work that other Skillshare members have created. This will not only allow you to get valuable feedback on your project but it might give you inspiration for projects in the future, too.

Helpful Skillshare Groups

Groups were added on to the Skillshare learning platform only recently, and it’s a fun feature that’s worth mentioning. When you take the Mobile App Prototyping course on Skillshare, you’ll be able to connect with millions of other platform users to find peers in your niche. You’ll be able to stay connected to learn more, stay on top of industry trends, and get some ideas for networking.

If you’ve ever watched a Hollywood blockbuster and stared in awe, wondering if it was possible for you to create such a masterpiece, I have great news for you – it is.

You might not be able to film the next “Godzilla” in your own living room. However, with the advent of the Internet, there are so many resources at our disposal to help us create our own classics right at home.

If you’ve ever wondered if you have what it takes to become a filmmaker, you should consider taking the Filmmaking From Home: Turn Found Footage into a Compelling Video course on Skillshare. This class is taught by the award-winning nonfiction filmmaker Penny Lane and is a great option for skilled and developing filmmakers alike.

I took the class myself – here’s what I thought.

What is the Filmmaking From Home: Turn Found Footage into a Compelling Video Course – and What Kinds of Content Does the Course Cover?

 

Filmmaking From Home

 

All it takes is an iPhone to create compelling videos at home.

 In fact, with today’s technology, you don’t need much more than what you already have available at your fingertips in order to make movies. You can easily use the resources you have at your disposal to capture footage and transform them into innovative films. 

The Filmmaking from Home course is taught by a self-professed “camera hater” herself – Penny Lane. This course teaches you how you can take a unique approach to storytelling by transforming existing content like YouTube videos and historical archives into irreverent and informational films. 

In this course, you’ll learn everything you need to unlock the best tips and techniques to make your own original stories – all by using existing footage.

This is a great class for a fanatic movie buff or for an experienced filmmaker wanting to learn more about how to take a fresh approach to filmmaking. Whatever the case may be, this class will help you sharpen your storytelling skills to a precision point and expand your editing skills. You’ll be able to make any kind of film imaginable with the endless possibilities presented by this course.

The course is broken down into numerous modules or lessons comprising 48 total minutes of instruction. Each module is less than eight minutes long, most coming in at around five or six minutes total so that you can complete the modules quickly and progress through the curriculum at your own pace.

Here’s what you will learn.

 

Introduction

The first module of the course covers Penny Lane’s motivations for creating the course. I really appreciated how the course was designed here. She uses lots of ancillary materials and doesn’t simply talk at the camera – when she was explaining the course content and goals, she included video from other sources and it felt like I was talking with a friend rather than listening to an instructor drone on. 

In the class, you’ll learn about the different types of found footage and how to combine it together to become a more powerful and impactful filmmaker. She gives recommendations on whom the class is best for and why you should take it.

 

The Power of Found Footage

The first main module of the course describes what found footage is and how it’s powerful. As a filmmaker, your job is not to take images yourself but rather to manipulate them to tell the story that you are looking to convey – it’s not the same thing as being a camera person. She also explains common misconceptions that people have about found footage (such as that it only refers to the horror genre, for instance). 

Found footage is truly just any material that you find in the world, and knowing how to work with it is key to being a talented filmmaker. 

 

Understanding Your Footage

The next section of the course deals with knowing how to understand found footage and break it down into different categories so you can better understand the type you are working with.

Lane explains that found footage is authored by someone else so you will be working with images that were created for a different reason than why you are working with them now. You will need to rework the images in your own way to extract elements that you need and want.

Some examples of found footage? Mass media, home movies, stock footage, and more.

 

Safely Sourcing Your Footage

Next, you’ll learn about how to safely source found footage. Lane emphasizes that she will not go in-depth about the legality of working with found footage in the class, but she does go over the basics. For example, everything you record is technically copyrighted. There is no need to register a copyright but there is something called fair use so that you can use footage for certain purposes without permission or payment.

She also explains that using the fair use exemption is not a loophole or something you are going to be using to “get around” the law but rather something that is there for your own use. You should always consult a lawyer before you try to sell material that you have created with found footage to ensure that you are within your rights and that you are using fair use appropriately.

 

Developing Your Story

Lane next walks us through how to develop your story. If you know what kind of story you want to tell, this is not as challenging – you can go ahead and pull through the material (found footage) to help you tell the story.

Interestingly, you can develop your story by starting with the found footage – and then crafting the story around it – or by starting with your story and looking for found footage to support it. The key to being successful with either pathway is in keeping an open mind and thinking of how you can tell or find a story.

 

Exercise: Pick Three Words

This next section of the course was my personal favorite. Lane asks students to empty their minds and then have someone give them three random words. Once you have your three random words, you will use them as search terms on YouTube. 

She walks students through how to do this search via screencast and asks them to choose just one video per word. You’ll look for something with intrinsic value or simply something that catches your eye – you can always change later.

You’ll do this for all three videos. She will have you go through different editing techniques, considerations, understandings, and creation techniques to help guide you through the rest of the course. You can only work with material from the three videos.

 

Editing Styles

Using the material that you already pulled, you’ll talk about editing styles that you can use with found footage. There are infinite styles you can use, but there are three that tend to be the most common – finding the best one for your footage will ultimately come down to the type of material you are working with.

Illustration is one common type, which is when the footage matches what is being said. The next editing style is collage, which is when you juxtapose two images to create new meaning, mashing two or more concepts together to create new meaning. It’s a helpful artistic technique that can help you create new meaning.

The final editing style Penny Lane discusses is compilation, which is finding new meaning through repetition. You’ll usually only use one source, but you’ll be looking at this over time and finding multiple instances of it happening and putting it all together.

 

Choosing Your Clips

Next, you’ll learn how to choose the right clips from found footage to help you convey your meaning. She chose one that offered lots of voiceovers, interesting images, and sounds so that she had plenty to work with. She recommends taking your time when choosing your clips because they’re the only ones you have to work with.

 

Starting Your Edit

 

Film Editing

 

When you start your edit, you will need to know what to do once you have your material chosen. She recommends cutting down audio if necessary first to see if you can condense a longer story into a shorter one to still make sense without being too long. She provides students with some of the best tips for including ways to highlight or subvert the original context of your material. How can you work with or against what you have to create the most effective message?

 

Refining Your Video

This next and final main section of the course teaches students how to refine the video so that it sends the message it needs to. You’ll know that you’re on the right track when your video provides or elicits a strong emotional response.

 

Final Thoughts

Finally, Penny Lane gives students some final thoughts to take with them at the end of the course. She recommends that students upload their projects and to continue exploring the ideas associated with working with found footage.

 

Bonus: Watch Penny’s Video

At the very end of the class, Penny Lane includes her infamous papaya video so that you can see exactly how she worked with found footage to craft a certain message. It’s a funny video that’s definitely worth watching, even if you end up taking your project in a totally different direction. I got a good laugh out of it, so I recommend you take the time to watch it, too!

 

 

The Course & The Instructor

This class is one of thousands offered on the Skillshare platform. To date, this beginner-level class has been taken by 4,958 students and has positive overall reviews. 

It’s taught by an experienced filmmaker named Penny Lane. Lane has been creating her own nonfiction films for more than a decade, with the most recent documentary, Hail Satan?, released by Magnolia Pictures just last year (in 2019).

She has also released documentaries like Our Nixon, Nuts, and The Pain of Others, the latter of which premiered at Rotterdam and went on to both the BAMcinemaFest and Sheffield. Other film titles include Just Add Water and The Voyagers. 

She is the recipient of numerous filmmaking rewards, too, including:

  • The Vanguard Award at SF DocFest
  • A Chicken & Egg Breakthrough Award
  • Admission into the Academy of Motion Picture Arts and Sciences

She has also been awarded grants from LEF Foundation, Catapult Film Fund, NYSCA, Jerome Foundation, TFI Documentary Fund, Cinereach, Creative Capital, and the Sundance Institute – just to name a few.

It’s clear from this impressive list of credentials that Penny Lane (her real name, believe it or not) actually knows her stuff when it comes to filmmaking. You can rest assured that, when you take this class, you will be learning from a real and credible professional.

 

 

The Skillshare Platform

I have taken online courses via numerous platforms in the past, and although Skillshare is admittedly not my favorite (I think LinkedIn Learning takes the cake in that regard) it is definitely a platform worth considering if you are looking to expand your professional or personal learning horizons.

First, the plus side. 

Skillshare provides learners with instant access to thousands of courses, skills, tools, and, uniquely, projects. You’ll be connected with a community of learners and it’s relatively easy to find decent courses in topics surrounding themes like business, technology, lifestyle, and creativity. The content is new and varied and it’s an easy to use service.

However, free courses come with ads, and some classes are difficult to navigate if you don’t spring for the paid version of the service. There is a free trial version available, but I recommend you set a reminder in your calendar to cancel the free trial when it’s expired, if you decide not to pay for the membership – you’ll be billed a whopping $99 for a single year subscription.

This subscription is much more than what is charged by other services, and personally, as someone who doesn’t take a ton of online courses, I’d rather just pay per course (or only take the free courses available on the platform, something that’s an option with services like Udemy). 

However, if you are the kind of person who is always growing and taking new courses, then Skillshare could be a good option for you. You can take as many classes as you want under the auspices of your paid premium membership, giving you access to plenty of lifelong learning opportunities.

I do also like that, out of all of the classes I’ve taken on Skillshare, all of the instructors seem to really know what they are talking about. They are good instructors, too, so you don’t have to sacrifice clear, quality instruction for expertise (which you’ll find sometimes when taking classes elsewhere, where the instructors are clearly knowledgeable in their given subject area but have no idea how to actually deliver a course).

Related: Skillshare Review

 

Major Benefits of Taking This Course

Clear Learning Objectives

I love finding new online courses to help take up my spare time – and learn something new – and this course was no exception. I always have a hard time deciding which class to take, though, especially when it seems like there are thousands of potential options out there.

One technique I use to narrow down my search is to look at the course objectives. This often gives me a good idea of whether the class is one that’s worth my time, or if I should keep looking elsewhere instead. I always try to make sure the stated objectives match up with what my own personal and professional goals might be.

 

Filmmaking Online Course

 

This class has super clear learning objectives that you can reference before you even take the class. By the end of this course, you will know how to: 

  • Unlock your creativity by working within constraints
  • Discover untold stories all around you, from newsreels to reality TV
  • Make familiar footage your own while respecting the original context
  • Edit using simple steps in Adobe Premiere, or your program of choice

Being able to see these objectives before I started the class was helpful because I could get a good idea of whether the class was right for me. At the end of the class, I went back through the objectives to make sure I had mastered everything that I should have by the end of it. I had – but if I still felt like something was missing, I could have gone back through and revisited various sections of the course.

 

Access to Projects Feature

Skillshare has a unique projects feature that makes it possible for you to upload your own project and get feedback from the instructor and other students. To date, about 28 students have uploaded their projects on Skillshare, which is helpful for several reasons. Not only can you get ideas and inspiration from their work, but you can also get feedback on your own work.

 

Can Be Taken At Your Own Pace

This class doesn’t take very long – less than an hour – but there’s nothing saying that you have to sit down and complete it all in one chunk. The course modules are extremely short and fast-paced so you can move through them quickly, or you can take just a couple per day and go more slowly, if you’d like.

 

Great for Beginners

When I first signed up for this class, I wasn’t quite sure what I was getting myself into. I know absolutely nothing about filmmaking, so I wasn’t sure whether I’d be in over my head by taking this class.

Fortunately, that was not the case. It is designed specifically for beginners, making it a good choice for newbies like me. Penny Lane is a great instructor – she speaks clearly and offers detailed instruction that is easy to understand even if you don’t have a background in filmmaking.

 

 

Related Courses

The bad news about this course is that, if you like Penny Lane’s teaching style, you aren’t going to find many other course options to continue your training with her. This is the only class she teaches on Skillshare, which I found to be kind of a bummer. I really liked learning from her and wanted to be able to take more classes under her tutelage.

That said, there are some courses offered by other instructors in the same niche. Some of the top and most highly-recommended courses in this genre on Skillshare include: 

  • How to Edit a YouTube Video WIth No Experience (In Premiere Pro)
  • Video Editing: Make ANY VIDEO look LIKE A MOVIE In Premiere Pro
  • The Art of Revision: How to Make Your Good Film, Great in 6 Steps
  • Storytelling in the Edit: 5 Essential Principles

 

 

Complaints About the Course

To be honest, I had no major complaints about this course – it was one I truly enjoyed taking. What surprised me most was that I skimmed through the reviews of the class before taking it, and many users did not express the same opinions. In fact, nearly a quarter of the students who took it said that it only “somewhat” or “not really” met their expectations. 

Some of the most common complaints? Many students felt like the class wasn’t serious enough, while others were disappointed that Penny Lane did not include a list of websites to uncover found footage (although I don’t necessarily agree with this piece of feedback, since she does direct students to YouTube).

There were other students who found that the course had too much “talking” and not enough “teaching.” Again, this isn’t necessarily an assessment I agree with – you’ll have to take it yourself to see where your opinions line up!

 

 

Who is the Filmmaking From Home: Turn Found Footage into a Compelling Video Course on Skillshare Best For?

This filmmaking class on Skillshare is an excellent option for beginners in the found footage filmmaking realm. I thought it eaw sincreidlby helpful at providing a basic overview of the art and of giving me steps that I could take to start building my own found footage films. I would recommend it to any newcomer, although it might be a bit elementary for someone who has more experience in this area.

 

 

My Overall Rating of the Course

Instructor Expertise: 5

Additional Course Resources: 3

Pacing: 5

Course Quality & Accessibility: 5

Career Value: 3

Overall Rating: 4.5/5

Are you a pro when it comes to marketing? It doesn’t matter whether it’s digital marketing, inbound marketing, email marketing, PPC marketing, or any other kind of marketing skills that you possess – this is a field that many students are dying to learn.

Why not make the most of your digital marketing skills and help others learn digital marketing, too? Online learning is taking the education world by storm, and there’s no reason why you can’t create your own marketing courses to help others learn digital marketing, too.

If you’re looking for advice on how to start an online marketing course, you’ve come to the right place. Creating a helpful, groundbreaking class is easier than you might think – here’s how to do it.

 

Start By Selecting Your Topic

You know you want to teach about marketing, but have you decided what kind of marketing you’d like to teach yet? You’ll want to pick topics for marketing courses that you will enjoy teaching – and marketing skills that are sought after by students, too.

If you don’t love your topic, it will be obvious that you aren’t passionate about it. As a result, your online marketing course will be about as interesting as a paper bag. You don’t need to have a university degree in marketing or a related topic in order to teach it, either – you just need to be passionate.

Think carefully about your traditional and digital marketing skills, talents, and experiences. This will help you come up with a list of potential course topics that is not only helpful but marketable.

These are some of the most popular topics that you can teach in an online marketing course. For the most part, you will want to focus on digital marketing skills in your online class, as these tend to be the most commonly searched for topics. That said, a course in traditional advertising (as compared to online advertising) could be a successful avenue for you if you know exactly what kinds of content you’d like to offer.

Search Engine Optimization

Search engine optimization is the process of optimizing your website so that it ranks higher in search engine results pages. This can increase the amount of free (also known as organic) traffic that is sent to your website. The best channels for SEO include blogs, websites, and websites.

When you teach a course on search engine optimization, you might focus on on-page SEO, off-page SEO, or technical SEO. You could also teach a combination of the three.

Content Marketing

Content marketing is the creation and promotion of content for the sole purpose or increasing brand awareness, generating leads, and pushing traffic to a website. In this kind of marketing, you might write and publish blog posts, write whitepapers and eBooks, or even produce infographics. You could focus on one or all of these items in your digital marketing course.

Social Media Marketing

Social media marketing is a type of digital marketing that has grown increasingly more popular within the last few years. In this kind of marketing, you will promote your content and brand via a number of social media channels. This can drive traffic, increase awareness for your brand, and generate leads.

You can teach social media marketing through a myriad of channels or just focus on one (ideally the one in which you have experienced the most success or are the most comfortable). Some options include Facebook, LinkedIn, Snapchat, Pinterest, Instagram, and Twitter.

PPC Marketing

PPC marketing, or pay per click marketing, is a way to drive traffic to your website by paying a publisher each time an ad is clicked. One of the most commonly used types of PPC is Google Ads, which lets you pay for the highest spots on Google as it ranks pages at a price per click of links you place.

However, it’s not the only option. Your PPC marketing course could focus solely on Google or on a marketing channel like paid ads on Facebook, Twitter ads campaigns, or sponsored messages on LinkedIn.

Affiliate Marketing

Affiliate marketing is a performance-based advertising in which you receive a commission for promoting someone else’s services or products on your website. Some of the most common affiliate marketing channels include Amazon Associates and hosting video ads through the YouTube partner program.

Inbound Marketing

This kind of digital marketing refers to a methodology of marketing wherein you attract and engage with customers at every stage of the journey. You can use just about any kind of digital marketing technique used you’d like, but ideally, you’ll use several that work in tandem with each other. Some of the most common include bogging, video marketing, and email contact lists.

 

Email Marketing

All kinds of companies use mail marketing as a way to communicate with their target audience. You can use email to promote events, discounts, and content as well as to direct people toward your company’s website. In your online digital marketing course, you can teach your students who to write and deliver blog subscription newsletters, tips or series emails, holiday promotions, customer welcome emails, or follow-up emails to website visitors.

 

Do Some Market Research

Market Research

Market research to teach a marketing course? How fitting!

When planning, designing and teaching any kind of online course, it’s essential that you think carefully about whether there’s actually any demand for your product or service. After all, why would you want to spend hours of time making an online course – only to have nobody buy it?

Once you’ve selected your online course topic, your next step is going to be to conduct several market research tests. This will help you analyze whether there’s any interest in your topic.

Don’t fall into the trap of assuming that just because there is a lot of competition in your content area that your course will not make the cut. A bit of competition is a good thing because it shows that there is a good market demand for your topic. It’s worth looking into the idea further.

On the flip side, that’s not to say that just because nobody has ever taught a course on your subject before, absolutely nobody is interested in it. You need to do some legwork to figure out whether there is viable interest in your topic before you put the time into planning, testing, and launching a course.

Ask yourself these three questions before you start working on your online marketing course:

  • Are people searching for my topic (are they talking about it?)
  • Are they curious about it – are they asking questions about it?
  • What gaps exist in what the competition is offering?

Once you have a rough idea of the answers to these questions, then – and only then! – can you begin planning your new online marketing course.

 

Come Up With Some Learning Outcomes

And not just any old learning outcomes – we are talking learning outcomes that are specific, understandable, and easily quantifiable. If you don’t come up with clear learning outcomes, the popularity, productivity, and success of your online course will falter.

Plus, it will be a lot harder for you to create an online marketing course if you don’t yourself even know what you want to teach.

As someone with good marketing skills yourself, you probably already know the importance of being able to list and define clear learning outcomes. After all, you wouldn’t fork over money for a product you don’t really understand – and you have no idea what it will do for you.

Therefore, you need to have a clear idea of what exactly it is you are going to offer your students. If you don’t know how it will help your students, how can you possibly hope to engage in the proper online advertising to convince your students that they should enroll?

Learning objectives or outcomes sound like they would be difficult to create, but really, they’re not. They are simply statements with actionable and measurable verbs that explain what students should be able to do, know, and feel by the end of your course.

To come up with your learning outcomes, answer the following questions:

  • What skills should students be able to demonstrate?
  • What new knowledge or understandings should students have obtained?
  • What feelings will students have moved to or away from?

When you come up with solid learning outcomes prior to making your course, you’ll have an easier time developing your course modules – and you’ll also be sure that the right students are joining your course because they will have a clear idea of what they’ll get out of it. You’ll have fewer refund requests, higher satisfaction rates, and overall better completion rates.

While the learning objectives for every online marketing course will vary, here are some examples to help give you an idea of what you could provide your students.

By the end of this course, students will be able to:

  • Develop a digital marketing plan to address common marketing challenges
  • Recognize key performance indicators tied to a digital marketing program
  • Evaluate and improve the return on investment for a digital marketing program
  • Launch a new career path in digital marketing

Gather and Narrow Down Course Content

Once you have your online marketing course objectives in place, this next to-do should fall right into place. You need to gather and select your key course content. If you have clear objectives, this part should be easy – but if not, it can feel like you are falling into a black hole.

There is so much information out there that you can include in your course, but part of creating a beneficial, successful course is knowing what you need to keep – and what you need to omit.

Learning Outcomes

 

If you find that you are having a hard time narrowing down your course content, you may want to pause, set the content aside, and revisit your learning objectives. They might not be clear enough.

The reason why so many people get stuck in this stage is that there is so much information that surrounds you – especially if you turn to the Internet for help. You will want to conduct some research – but don’t get overwhelmed. Look through your piles of content and get rid of anything that doesn’t directly relate to your learning outcomes.

If you’re having a hard time narrowing things down, just remember – you can also save some of that information for later courses or supplements that you’ll offer alongside your marketing course. You can always add more information later, but it will be hard to pull information out of the class once you’ve already built it. You don’t want to overwhelm your students – this can lead to burnout and cause poor completion rates. Start small and build from there.

 

Build Your Modules

Next, you’ll need to take a look at all of the content you have collected and group it together into ideas, tips, and themes. Categorize your material as best as you can and then order the lectures so that they are structured in the most logical, progressive way. Everything should be fairly sequential and flow well so that a learner can easily understand how the course should progress.

 

Pick a Course Platform

There are essentially three ways you can sell your online course – with an online course marketplace, with a learning management system, or with a plug-in or software on your website.

Deciding which one to use will ultimately be a personal decision that is guided by your course preferences, content, and budget.

When making this decision, you might want to evaluate the purpose of your online marketing course as it relates to your larger business plans.

For instance, will the course be used as a free lead magnet to your primary service or product? Will it serve as its own income stream? Will it be your primary income stream? When you answer these questions, you’ll have a better idea of how to design your course and provide value.

Each method has different marketing methodologies, too, and potentially a different audience. It may be helpful for you to consider the answers to these questions as soon as you start to design your course.

 

Figure Out How You Will Deliver Your Content

Next, you’ll need to decide how you want to deliver your content. Are you going to have videos? Reading modules? Audio? Group activities? What sorts of visuals will you use? Will you have sections of the course that will allow for community learning and interaction?

Ideally, you should consider your target audience. If you’re going to work primarily with older adults who want a thorough course with as little fuss as possible, you may want to offer a course with as few frills as you can. Stick to a few tried-and-true learning methods and don’t get too far out of the box.

But if you are working with a younger audience that expects a bit more out of an online course, you may want to consider things like learning preferences and all the unique ways you can deliver a training to make it as engaging as you can. Ideally, an online marketing course should include as many audio, visual, and practical methodologies as possible to keep everyone engaged – and to make sure your students feel as though they are getting their money’s worth from the class.

 

Film, Record, and Edit

Recording Online Course

 

The next step in starting your online marketing course will either be the most challenging – or the most enjoyable, depending on your needs.

At this stage, you should have a detailed and thorough plan of action for your course. You’ve gathered all of your content, you know how you are going to organize it, and you have an idea on how you are going to deliver every element of your online marketing course.

How you film and record your course will ultimately be up to you, your course content, and your preferences. What method do you think will help you deliver your learning outcomes the most effectively?

Most online instructors use a combination of video and audio to deliver their lectures. However, this is far from a one-size-fits-all approach and there are several ways you can go about this.

One of the most popular methods is as a talking head video. In this method, you’ll be the host on camera. There are also green screen talking head videos, in which you record with a green background behind you. You could put anything behind you afterward, including a video, animations, or an image.

Some instructors use a green screen background so that they can have their PowerPoint slides behind them to add some supplemental images for a classroom-type training.

You can also screencast your lessons, if you’d prefer. This method will enable you to record your computer screen as you talk over the information on the slides. You can also include a webcam video of yourself on top of this (or as a supplement) if you choose.

The screencasting method works well for courses in which there is a very specific type of content that needs to be delivered – for example, when you need to show your students a certain technique, such as how to search keywords for search engine marketing.

Either way, regardless of the method you choose, you will want to allow yourself plenty of time to record and edit your videos and audio material. It can take some time to learn how to do so and to work out all of the bugs, particularly if you’ve never worked with this kind of technology before.

There are all kinds of programs you can use to record and edit your course material, too, such as Camtasia, a program that will allow you to edit and replace your green screen, provide logos and text, or even alter your sound. Plus, with programs like this, you can download everything as an mp4 file so that you can upload it easily to your preferred online learning system later on.

 

Decide on Pricing

There is no right or wrong way to decide how much to charge for your course – but ideally, this is something that you should do early on in the planning stages. Once you decide how much you are going to charge for your course, you can use that information to guide other decisions in your course planning process.

Analyze and compare what other course providers are charging for their online courses. What are your competitors charging? Can you charge less (or more) and still provide a similar (or better) return on investment?

Don’t sell yourself short, either. Even if you don’t have a lot of experience – even if this is the first online course you’ve ever created! – underpricing a course creates the impression that it is low in value. You don’t want to give the idea that your course is of lesser value – this will drive away potential students.

 

Create and Launch Your Course – and Marketing Plan

This is the part of creating an online marketing course that should come easy to you – you need to launch your course and then market it yourself!

As a marketing whiz, you have the innate advantage of knowing the importance of marketing as it relates to online course creation. Prepare a marketing strategy ahead of time, knowing exactly what sorts of strategies you will use to sell your online course.

Ask yourself some of the following questions:

  • Will you run early discount promotions?
  • Do you have a content marketing plan to help you sell your online course?
  • Do you plan on running ads? If so, what kind of online advertising campaign do you intend to run?
  • Do you have an email list that you can market to?
  • Can you partner with influencers to help you sell your course?
  • Do you plan on running an affiliate marketing program?
  • Will you use social media – and if so, how?

There are plenty of ways you can use online marketing to sell your marketing course. As a marketing pro, you’re probably already aware of many of them – meaning you automatically have a leg up on the process. However, you should plan for twelve to eighteen months of marketing, if possible, to keep selling your course.

 

Create an Online Marketing Course – No Teaching Experience Required

You don’t have to have a degree in education in order to create a rewarding and profitable online marketing course. All you need is a bit of motivation, a little bit of time, and to follow the instructions above. You’ll be rolling out new lessons in no time!

Introduction

The recent revolution in the field of information and technology has changed the world in many different ways. Education systems (teaching and learning) have also been immensely influenced by the invention and innovations in the field of information technology.

There are many types of education systems in practice in the modern world. All these different forms of education are broadly classified as face-to-face education and distance education. Distance education is further classified as

1. Correspondence education  mainly relies on the delivery of the content by postal means and learners send back their assignments back via postal means itself. With the advancement of technology, it is rarely used in the present academic world.

2. Electronic education – this is much more advanced and still very popular; it mainly involves the dissemination of the educational resources in the electronic devices so that individuals interested in the subject matter can access the knowledge and benefit from it.

3. Online education  this is the most popular type of distance education in practice.

In the present academic world, online education is one of the most popular phenomena. It refers to the education system that is available through distance communication systems and involves a range of activities that are performed through different kinds of communication strategies, tools and technologies.

The learners have to be connected to the internet technology and most of the time it also requires that the educators remain connected at least some points of learning activities.

The first online course was carried out via postal means (Harasim 2020), however, for many people, the interpretation of online education has significantly changed since then.

Telecommunication systems have been much more advanced, internet connectivity is improving and expanding every day, people are getting more and more used to the use of the devices and information technology.

 

1. Types of Online Education

There are many different ways to classify the type of online education. Although there is a straightforward and consistent understanding of what online means when you see the term in relation to education this becomes there is a tendency to mix up different kinds of learning practices.

In this article, we are using the term to include the education systems that are conducted from a distance with heavy reliance on internet connectivity.

We believe this interpretation will be a useful exposure and update for the school administrators, teachers, learners and parents to look at different possibilities and also choose which one best fits their context so that the decisions can be made accordingly.

The classification below is based on three parameters: first on the basis of interaction possibility, second on the basis of nature of engagement, and this based on the specific use of the technology and devices requirements.

Online Learning

 

1.1. Linear, Interactive and Collaborative Online Education

One the basis of the nature of engagement online education is classified as linear learning, interactive online learning and collaborative learning.

A Linear system is a one-way delivery of the content. The educator delivers the content and there is no opportunity to get back to the facilitators or to have a discussion for further clarity.

Needs further discussion is partly managed by providing further reading and sharing the places where the learning can get the opportunity to deepen their understanding in the areas further, whereas in interactive education systems the educators and learners have opportunities to interact, in some cases the interaction can be extended among learners.

This kind of learning opportunity is more useful for the learners as it provides opportunities to have more discussion and clarify the areas of confusion.

Collaborative education ensures and promotes collaboration among the learners and between educators and learners on the particular area of study. Different kinds of project work, teamwork, collaborative writing assignments are designed and practiced.

Although there are advantages and limitations of linear, interactive and collaborative learning, linear is thought to be more monotonous and less effective in linear systems than in the interactive and collaborative. In addition, in linear online education, the educators get delayed feedback, and feedback to learners are limited if any.

 

1.2. Synchronous, Asynchronous and Blended Online Education

Synchronous education refers to the education system that is delivered in real-time and educators and learners are required to be connected at the same time. This type of learning includes interaction, question answers, demonstration.

This is the best alternative for the face to the face education system. Works better when students are in the same time zone and available for learning in the specified time. This is also good for students who prefer to work in groups.

Asynchronous education does not take place in real-time which means the content is uploaded in the learning management system by the educators and the learners involved in the study in their convenience. As live interaction is not possible, it mainly relies on discussion boards, blogs, wikis, etc.

This type of online learning is very useful for students with time constraints, living in different time zones, and students who prefer to work on their own rather than in groups.

Blended learning is a combination of both learning asynchronous and synchronous learning. The educators and learners have the flexibility to agree and design the learning sessions. Live interaction is planned for the content where interaction is required and also periodically touch base on the areas of confusion, and for the content that needs more concentration and individual practice from the side of the learner’s other assignments are provided.

 

1.3. Fixed Content and Adaptive Online Learning

This is another very important classification of online learning. As the name suggests, content is predetermined and fixed in fixed content online education. Regardless of the level and interest of learners exactly the same content is delivered. In fact, such content is fixed in the system prior to the delivery and is not flexible.

Adaptive online learning is adaptive to the difficulty levels and interests of the learners. Depending upon how sophisticated technology has been used and how much flexibility has been maintained adaptation capacity may vary.

 

1.4. UNICEF Classification Based on Technology and Purpose

UNICEF has presented a very comprehensive picture of online education in 8 categories. The classification is primarily based on both the technology used and the purpose of the platform. This classification is very practical and useful for the learners, parents, educators, managers, and policymakers to make informed decisions on designing and implementing online education practices.

1.4.1. Digital Learning Management Systems

The digital learning management system is a platform for learning which primarily relies on the software application to allow access to the learning to the content, participate in the assessment systems, track the progress and also to carry out other administrative requirements. Some of the popular examples of the Learning Management Systems includes CenturyTech, ClassDojo, Edmodo, Edraak,, EkStep, Google Classroom, Moodle, Nafham, Paper Airplanes, Schoology, Seesaw, Skooler.

1.4.2. Systems Built for Use on Basic Mobile Phones

UNESCO (2013) in Policy Guidelines for Mobile Learning defines, ‘mobile learning involves the use of mobile technology, either alone or in combination with other information and communication technology (ICT), to enable learning anytime and anywhere.

Systems built for use of the basic mobile phones are another popular type of online/distance education. The major advantage of such types is that it is accessible with mobile phones with limited functionality.

This is primarily useful in rural locations with limited internet connectivity and with the population groups for which basic mobile phones are the only devices available. Examples of systems built for the use of the basic mobile phones include Cell-Ed, Eneza Education, Funzi, KaiOS, Ubongo, Ustad Mobile.

1.4.3. Systems with Strong Offline Functionality

This is one type of distance education, this does not require discontinuous access to internet technology, the geographic location where the internet is very expensive or not reliable this can be a very easy alternative to online education. The learners can download the content when they have access to the internet and use the content offline for a longer period. Some examples of such learning platforms include Kolibri, Rumie, Ustad Mobile.

1.4.4. Massive Open Online Course (MOOC) Platforms

MOOC - Coursera

 

As the name suggests this type of education system is aimed at massive/unlimited participation of the learners via the web portal and other supplementary applications developed for easy access. Most of the MOOC platforms use some kind of offline features as well, open access, flexible study time, replicability of the same content used over a longer period of time with revision, or without revisions are some fundamental features of the MOOC.

Some examples of MOOC include Alison, Canvas, Coursera, European Schoolnet Academy, EdX, iCourse, Future Learn, Icourses, TED-Ed Earth School, Udemy, XuetangX. MOOC platforms have been very much an attractive learning platform for professionals for continuous professional development and career development.

1.4.5. Self-directed Learning Content

Uploading the disseminating self-directed learning content via online platforms is another popular distance education practice. Mostly this is linear in nature and the organizations and individuals providing such education often try to make them friendly to use and game like to make the content more interesting and easier to follow.

In addition to the learners who have dedicated time for learning, this is very useful for the teachers and professionals to refer to as and when required. Some examples of the self directed learning content includes, ABRA, British Council, Byju’s, Code It, Code.org, Code Week, Discovery Education, Duolingo, Edraak, Facebook Get Digital Feed the Monster, History of Africa, Geekie,  Khan Academy, KitKit School, LabXchange, Madrasa, Mindspark, Mosoteach, Music Crab, OneCourse, Profuturo, Polyup, Quizlet, SDG Academy Library, Siyavula, Smart History, YouTube.

1.4.6. Mobile Reading Applications

Mobile reading applications are also increasingly popular technology people use. There are different topics and types of the resources available, however, mostly the stories, books on history, autobiographies and other forms of literature are very popular.

Some of the examples of the mobile reading application include African Storybook, Biblioteca Digital del Instituto Latinoamericano de la Comunicación Educativa, Global Digital Library, Interactive Learning Program, Reads, Room to Read, StoryWeaver, Worldreader. 

1.4.7. Collaboration Platforms that Support Live-Video Communication

Live video communication is one of the commonly used technology to connect educators and learners in distance education practices. The live video features are complemented with other communication mechanisms and collaboration tools to facilitate effective communication, documentation, calendar management, attendance tracking and engagement from the side of the educators as well as learners. Some of the commonly used collaboration platforms with live video communication include Dingtalk, Lark, Hangouts Meet, Teams, Skype, WeChat Work, WhatsApp,  Zoom.

1.4.8. Tools for Teachers to Create of Digital Learning Content

Creating digital content for learners is an equally important aspect of distance education. There are tools that teachers can use to create interactive images, videos and incorporate other multimedia features in their online courses. The resources developed can be used for the purpose of online learning manually or via the use of the other learning platforms. Some of the tools that teachers can use to create digital content are Thinglink,  Buncee, EdPuzzle, EduCaixa, Kaltura, Nearpod, Pear Deck, Squigl, Trello.

1.4.9. External Repositories of Distance Learning Solutions

External repositories of distance learning solutions are very important platforms where the educators, earners can visit and explore about the learning innovations, distance learning and get insights on the available platforms. Although most of these platforms are not exclusively dedicated for the purpose of distance learning or online learning, there is so much anyone interested in online learning can explore from.

Some of those platforms include Brookings which is a great catalogue of nearly 3,000 learning innovations. Common Sense Education provides tips, tools and other strategic insights on self-learning both online and at home. Commonweatlh of Learning is more targeted at the policy makers, education managers and administrators. There is good information for teachers, partners and learners as well. Education Nation is the initiative by the Nordic to promote universal learning opportunities for free.

Similarly, EdSurge,  European Commission Resources,  GDL Radio, Global Business Coalition for Education, Keep Learning Going, Koulu.me, Organisation internationale de la Francophonie, Profuturo Resources, UNEVOC Resources UNHCR are some other valuable learning platform to access such information.

1.5. Mass Broadcast Technology

The World Bank strongly encouraged the use of technology that can reach the large mass of the learners in order to minimize or to end the inequitable access to quality education and lifelong learning.

Mass Broadcast Technology- Education Television Programming consists of the low tech online and distance learning opportunities and the engagement strategies through Interactive Radio Instruction Programme, Interactive Television Instruction Programme, Mobile Learning Programme and Digital library.

1.6. Choosing the Right Type Learning Opportunity

The World Bank has recommended considering the following 5 Key Components while making decisions on the right type of learning opportunities. Those criteria include a very generic list and can be used in almost every context as guiding questions before making a decision on which one is suitable in a particular context.

1.7. Platform

The learning platform used is very important when the engagement is virtual. Many factors need to be considered while choosing the platform such as status of connectivity, available devices, nature of the content, age group of the learners and capacity of the educators.

For learners of the young age it is useful to choose the one that are run for relatively shorter duration of time and that allows the learners to engage in the offline activities related to the daily routine is most important to minimize the screen time and also help them continue developing social skills.

1.8. Content

The content you are looking for may also be the factors that largely shape the nature of the platform. For skill-based learning, demonstrative videos are more useful. For academic requirements, it is more useful to have blended learning opportunities that engage learners in real-time activities as well as the assignment that can be done by the students on their own within an agreed timeline.

1.9. Hosting

Hosting platforms available and resources to maintain and operate the available platform is another important aspect in choosing the right type of learning system. Normally, for the individuals and small academic institutions to engage a small number of students it is worth exploring some manual platforms that are available for free, while it might be useful to choose the sophisticated mechanism for the bigger institutions and for the programs intended to reach a large number of learners.

1.10. Connectivity

Internet connectivity is another determinant of exploring the right type of distance education. The education programme being delivered in rural locations, and most of the developing countries where internet connectivity is poor, it is worth exploring some kind of technology that can operate with minimal connectivity such as low tech mobile operations and the strategies which can partly be operated offline.

 

1.11. Training Support

The training support to the educators and administrators to allow them to effectively use the technology is another key aspect of choosing the type of programmes.

When there is an opportunity to adequately train the educators and administrators and orient the learners on the use of the technology it is useful to explore more sophisticated technology whereas, it is worth to explore low-tech options when it is not possible to implement the training support programme for the educators and administrators.

 

2. Planning to Deliver Online Learning:

Once you have chosen the most suitable type of education system for your context, it is important to have a proper plan for effective implementation. Below are some of the key points for consideration in order to plan an effective online/distance education programme.

Online Learning at Home

 

2.1. Develop a Short- and Long-Term Remote Learning Plan

To maintain the effectiveness of any of the learning programmes it is important to have both shorter-term and longer-term plans. This is more important and critical in the context of virtual engagement and e-learning classes.

Longer-term plan includes the availability of resources, maintaining attraction of the learning and variety in the learning process, while short-term plan has more specific focus on delivering timeline input responding to the learners queries, sorting out any technical issues and other daily operational issues.

2.2. Create an Inventory of Existing Content to be Deployed via Remote Learning (and Plan for How to Make Additional Content Available)

It is also important to have learner-friendly ways of displaying the content and ensuring how additional content will be available, how the quality of the learning be assessed at the level of learners as well as programme effectiveness. All these considerations are helpful in improving the learning environment and learning outcomes.

2.3. Organize Content to Align with Existing Curricula, Ensuring the Learning Opportunities Correspond to Educational Objectives

When such learning opportunities are related to the specific curriculum or the career development aspects or professional standards it is important to explicitly show the connection of the learning and articulate how this adds value to the learners. This is very important to attract and engage learners in learning opportunities.

2.4. Create a Virtual Help Desk to Support Caregivers, Teachers and Students

Finally, having a virtual help desk to support the caregivers, parents, teachers and students is very important. This can be operated manually exchange of the correspondence when such initiatives are of small scale or can be organized using some kinds of tracking mechanism and dedicated attendants when it is a wider scale programme.

2.5. Conclusion

Online learning and distance education has been increasingly popular all over the world. School closure due to the Covid 19 has further pushed all the actors towards more exploration of online learning technologies, conducting online classes which have ultimately contributed to the online learning technologies.

In the advancement of internet connectivity, technology is providing a good environment to accomplish desired outcomes and level of engagement through such engagements. The learning platforms and learning tools have also been increasingly available. Open access to online lessons and engaging learners in virtual learning opportunities have been improved. 

The interest of global actors such as the World Bank, UNESCO, UNICEF to educate and empower stakeholders in this sector is very motivating. Now, it is very important to consider the quality of the content and safety measures for young learners in such kinds of engagements. If properly used, such opportunities are increasingly becoming important as career opportunities for individuals.

 

Whether you’re looking to start a career in web design or you just want to better understand how the Internet tools and resources you use every day actually work, understanding HTTP is an essential component for both.

Every website you visit has one thing in common – and that thing can be found in the address bar of your browser. Right at the very front, you’ll see something called HTTP, the h hypertext transfer protocol. Whenever you browse content on the web, you’ll use this protocol to send and receive requests and responses.

HTTP is necessary for every function on the Internet, from shopping to gaming to browsing social media. As the biggest and most accessible resource for information, the Internet is vital to our functioning as a society – and HTTP is the key to how it works so well.

If you’re ready to learn more about how HTTP works, you can read hundreds of different articles online that will give you a basic overview of the topic. But rather than wasting your time scouring the web for information, you might want to go right to the source and take a full-fledged class in HTTP.

The HTTP Essential Training Course by on LinkedIn Learning offers one of the best platforms for you to do so. In this review, we’ll tell you everything you need to know about this exciting and informative class.

 

What is HTTP?

 

What is HTTP

 

As mentioned in the introduction to this article, HTTP is the hypertext transfer protocol. Whenever you interact with any kind of information or content on the INternet, you require the HTTP protocol to send requests to receive responses between browsers and servers.

Essentially, the hypertext transfer protocol is a set of servers, rules, and browsers used to transfer web documents. Every URL you type into your browser will start with HTTP – regardless of which type of browser you decide to use or which website you visit.

Interestingly, HTTP is meant to be in plain language and to be read by a human. Even though you might not always understand how the technology works, whenever you see an HTTP message, you should be able to read it out loud and make some kind of logical sense out of it. It will use simple verbs that we regularly use.

It is also a stateless protocol – every request is unique. There is no memory of previous requests.

 

What Kinds of Content Does the Course Cover?

Hypertext Transfer Protocol

This section of the course is one of the longest and most thorough. It goes over the basic information you need to know when you first start learning about HTTP.

After some basic definitions and information on how HTTP works (and what the acronym stands for), the instructor breaks down the differences between HTTP, HTTPS, and HTTP/2.

Like every other technology on the Internet, the HTTP protocol is constantly changing – these last two terms reflect some of those changes. In this section, you’ll get a more detailed overview over the differences between the three and what settings each is intended for.

Next, you’ll get an overview of some of the terms that can be used to describe various technologies related to HTTP. For example, you’ll learn about the acronym TCP (short for Transmission Control Protocol), FTPs (file transfer protocols), and more. You will also learn about proxies.

From there, the instructor launches into a more detailed overview of how HTTP works in the context of the web as a library. This analogy is incredibly helpful, breaking down the key concepts behind HTTP in terms that the “average Joe” might be able to relate to.

The most useful part of this course module, in my opinion, was when the instructor went into further detail about how to see HTTP in action. You can easily see HTTP transactions taking place by using developer tools in modern browsers like Chrome, Firefox, Edge, Brave, and Safari. Youll go to the Network tab to see a cascade of files (these are the HTTP requests sent from the browser to the server).

Requests and Responses

The next section of the course deals specifically with requests and response pairs. This is a core component of HTTP, and while the course skims over this topic only briefly, it is still beneficial for a quick introduction nonetheless.

You will learn that anytime you click a link on the internet, enter an address into the address bar, or click a submit button, you are sending a request – in turn, your server will send a response. This is handled automatically by your browser, but there are a lot of in-depth details that go on here, too. There’s much more to the request-response relationship than you might be aware of, which is what this course module addresses.

After you receive a basic overview of the request-response relationship, you’ll also learn more about the URL (universal resource locator) and how it works. This human-readable address describes exactly where on the web and a server the information you need is located.

The instructor breaks down a URL to show what the various components of it mean. Basically, a URL has two primary pieces – a URN (universal resource name) and a protocol declaration. You’ll learn more about what each of these items are and how they work in this course module.

 

Requests and Responses

 

Then, you’ll learn the methods (verbs) that are used to send a request over the HTTP protocol. There are a limited set of methods available, some of which are more popular – for most web transactions, you’ll only use three (GET, POST, and DELETE), but you’ll learn about the other ones in this section, too.

The final chunk of content you will learn in this course is about what happens when you send an HTTP request to a server. Each time you do so, you will get a response – even if your response happens to be that something went wrong. This will beginw ith an HTTP status code explaining what happened, and then you can use the codes to figure out what happened and how to respond.

HTTP Headers

The final module of the course deals with HTTP headers. In this section, you’ll learn that HTTP headers are usually used to store information between requests. That way, if you need information about the state of the other or any other information, you can get it.

This segment also covers a variety of ways you can utilize the headers with built-in examples. You will learn about how you can see HTTP headers (the easiest way being through browser development tools). The course module breaks down a request header (the message a client application sends over HTTP to the server) and how you can work with these request headers.

From there, you will learn the same kinds of information about response headers, cookies, and caching. All four of these are vital to understanding HTTP headers and HTTP as a whole.

 

The LinkedIn Course Platform

The LinkedIn Learning Course Platform (formerly known as Lynda.com) is a great place to take an online course.

Here, you can receive training on a wide variety of topics, from education to business to software development. Although the courses are not free, LinkedIn Learning is a great resource for students, employees, and individuals who want to build their personal and professional skills. The platform features step-by-step instructional videos along with detailed written transcripts so that you can access course materials in several ways.

 

The Course & The Instructor

 

HTTP Essential Training - Linkedin Learning Course Review

 

This course is offered solely on LinkedIn by an instructor named Morten Rand-Hendriksen. Rand-Hendriksen is both a web designer and developer himself and has quite an impressive profile on LinkedIn.

This class, launched in 2018, has been taken by more than 22,000 students and liked by nearly 1,200.

Rand-Hendriksen is a clear, skilled instructor with plenty of experiences and credentials to back up what he teaches. He is not only a designer and developer, having published more than 60 courses on WordPress, web standards, and front end web design and development, but he is also a design philosopher, educator, author, and public speaker.

He is listed as a senior staff instructor for LinkedIn Learning, a title he has held for five years, and is also a sessional instructor at Emily Carr University of Art and Design in Vancouver. He is the owner and creative director of Pink and Yellow Media, too, where he specializes in WordPress web development and custom theme creations.

He boasts reviews such as: “Morten is a genius at what he does and is worth every penny for all that he brings to the job. A doctor of many things that include design, computer programing, social media, and web communication, Morten understood SEO and Google Adwords before it became a popular must tool for growing one’s business…I highly recommend him for not only help you with your creative internet needs and blogs but also for training for your sales and social media teams.”

As you can see, you are in good hands when you decide to take this class on HTTP with Rand-Hendriksen via LinkedIn Learning.

 

Major Benefits of Taking This Course

Clear Learning Objectives

As a former teacher, I found it incredibly helpful to see the learning objectives for this course laid out clearly for me before I even started taking the class. This was the only class I wanted to take, but had I been comparing it with other HTTP courses, seeing the learning objectives laid out for me would be a helpful way to know what I was getting myself into and whether this was the right course for me.

This class’s learning objectives are as follows:

  • What is HTTP?
  • Tools to see HTTP in action
  • Anatomy of a URL
  • How to see HTTP headers
  • Anatomy of a request header and a response header
  • Cookies and caching

In the course, you will cover basic skills like front-end development, back-end web development, hypertext transfer protocol (HTTP), and application programming interfaces.

Brief and to the Point

Unlike many online courses I’ve taken in the past, this one does not drag on endlessly for hours upon hours. Instead, it is only 50 minutes long. Each module, for the most part, is less than half an hour in length and comes broken down into mini subsections. Not only does this kind of organization make the course easy to navigate, but it also makes it quite speedy to work through.

You can sit through all the modules at once, as I did, or you can break it up into individual chunks and only move on when you’ve mastered the material. The short course segments are helpful in that it’s possible to revisit sections as needed without feeling like you are investing a ton of time in doing so.

Comes With a Certification

Although you don’t necessarily have to have a certification when you take this kind of course, it’s always nice to know that you’re going to get at least something when you take a class. As is the case with many other LinkedIn courses, the HTTP Essential Training Course comes with a LinkedIn Learning Certificate. As long as you complete all of the content in the course, you can download a certificate.

This is a great badge to display on your LinkedIn profile or in your resume when you start applying for jobs – or even just to use as a cool trophy showing that you finished the class.

Device Compatibility

You can access your LinkedIn Learning account from most devices, including a desktop computer, laptop computer, or mobile device. There is also a LinkedIn Learning app that can be downloaded on Google Play or the App Store.

Easy to Follow Instruction

The instructor for this course, Morten Rand-Hendriksen, has a slight accent – nevertheless, he is very easy to understand. He speaks slowly and deliberately and it’s not difficult to understand what he is saying. The volume of the course was perfect, too – I didn’t need to adjust my speakers in order to make out the words that were being spoken.

Transcript of Course

As I mentioned above, Rand-Hendriksen is not difficult to understand and he speaks slowly enough that it’s pretty easy to catch all of the information.

However, I did appreciate that the course came with its own transcript. This is helpful because I could follow along with what was being said as the instructor was saying it.

If you are a visual learner, like I am, this is incredibly helpful. You can view the transcript while listening to the dialogue, or you can watch the videos that have Rand-Hendriksen’s audio instruction overlaid over them (so you can see the individual steps to finding and working with HTTP on your own computer).

Notebook

I’ve taken a number of online courses before, and one thing that consistently impresses me is that all of them, deposit ehte platform, offer free notebook features. These are incredibly helpful as they allow you to type notes as you move through the modules – and the notes correspond with each individual module so it’s easy to find them later on.

I’ve taken online courses before in which I had to write down handwritten notes on a pad of paper. Although I could always replay a section if I had trouble putting something down too fast, the problem with taking notes in this manner is that it was difficult to review them later on. Not only were they disorganized and scrawled so quickly that they were tough to read, but they didn’t always match up with the organization of the class, either.

This digital notebook tool is incredibly helpful, and one I appreciate seeing in this course.

Clear Intro, Wrap-Up, and Course Organization

I really enjoyed how this course was organized. It is clearly broken down into distinct modules that are organized and succinct, making it easy to move quickly through the course content.

Although a lot of the information was a bit complicated and wordy for a beginner like me to understand, the benefit of the clear organization of the class is that I could return to the individual course modules to review the information again. Having that kind of ability was helpful as I could go back through as many times as I wanted.

Hands-on Resources and Instructionals

One of my favorite parts of this course was that it gave me very explicit instructions on how to see HTTP in action. I am a complete beginner when it comes to computers and anything involving them, so many times, stacking all of the lingo on top of itself and going over the verbage and how-to can be overwhelming.

The instructor of this course does a nice job of breaking down resources that helped me find places to actually see HTTP at work. Being able to interact with real-life examples was one of the best ways I’ve found to get a clear picture of what I need to do.

Q&A

As I’ve mentioned, I’ve taken several online courses before. One of the most frustrating things, in my experience, is that they all are very end-users. What I mean by that is that you don’t get the opportunity to interact with the instructor at all.

This course comes with a helpful Q&A so that you can easily submit questions you have and get a response. The responses aren’t always from the instructor – however, you can get responses from other users who have taken the course, which in many cases is just as useful as hearing from the instructor himself as you can get the perspective of multiple users.

 

Related Courses

There aren’t many related courses on HTTP available on LinkedIn, although this is a topic covered extensively on other course platforms (such as Udemy).

If you like this class, though, you might want to consider other classes taught by Morten Rand-Hendriksen. Some of the most popular include:

  • Learning Gatsby
  • WordPress: REST API
  • Installing and Running WordPress: MAMP
  • WordPress: Creating an Intranet Website

 

Complaints About the Course

Not the Best for Beginners

When I first started to take this class, I was very excited that it seemed to be in easy-to-understand terms that were broken down into simple language for beginners.

However upon entering the first course module, I found that I had to go back in several times to get clarification on what was just said. Fortunately,the course comes with a transcript so I could go back and review the information, but there were definitely times when the terminology used was a bit too advanced for me, as a beginner with no training in computer science.

Not Free

As with other courses on LinkedIn Learning, the HTTP Essential Training Course is not free. In order to take the course, you will need to sign up for a monthly subscription. There is a free trial subscription, but otherwise, you will need to pay for a premium monthly subscription at $29.99 or an annual subscription at $299.88.

Of course, you get what you pay for – LinkedIn Learning offers courses in multiple areas that are clear, easy to understand, and of a significantly higher quality than what you might find via other course platforms.

Not Frequently Updated

This course was launched on LinkedIn in April of 2018. While I doubt that much has changed regarding HTTP since then, it would be nice to see that the course was more regularly updated. The internet is a constantly evolving place, and it would have been nice to see updates, either at the beginning or end of the course, to see that it was current with any changes.

 

Who is the HTTP Essential Training Course on LinkedIn Learning Best For ?

If you’re interested in learning more about HTTP and how it can help you, your business, or your career, you may want to give the HTTP Essential Training Course on LinkedIn Learning a try. Although some of the material might be a bit challenging for beginners, I wouldn’t say that it’s out of reach for a total newbie. Move slowly through the material and revisit confusing sections, and you should have no problem mastering the content at all.

Good luck – and happy learning!

This article is about building knowledge and skills in the areas of entrepreneurship and it presents selected 25 free online entrepreneurship courses suitable for individuals from diverse backgrounds and at different stages of the entrepreneurship journey. Whether you are active entrepreneurs or thinking to start your enterprise, you will find the courses helpful.

You will also find it very useful if you are keen to learn entrepreneurship but are not able to attend classes in business these online courses will help you to get familiar with the entrepreneurship environment and entrepreneurship process.

You will find these courses useful even if you are still struggling internally whether entrepreneurship is something for you or not. As it is often said that the secret of change is to focus all your energy not on fighting the old but on building the new Millman (2006), you will find a lot of insights and motivation to test your ideas and develop strengths to execute them.

A brief description on each of these courses is presented below. Before you jump to any of the courses, you may want to go through the course details in order to see which ones best suit you in terms of your interest, time available.

 

1. Technology Entrepreneurship: Lab to Market

This is an introductory course developed in collaboration with the Laboratory for Innovation Science at Harvard and the University of California San Diego and content includes problem-solving and systematic innovation, matching needs and seeds, generating business and operating models, determining readiness and market fit, and financing your venture.

This is a self-paced course with 2-4 hours engagement that can be completed in five weeks. Technology is top requirement for universities, government organizations, and big corporate houses or small private companies. Billions of dollars are invested in technology enterprise every year and a range of opportunities are available.

 

2. Starting a Business: Vision and Opportunity

Developing a vision and identifying opportunities to support the vision is extremely important in doing nay thing, entrepreneurship development is not an exception. So, this course offers you insights and knowledge for developing vision and identifying opportunities.

This is one of the six courses in series. If you would like to start a successful business and would like to do it appropriately from the very beginning, this course will be very helpful to develop a clear vision and turn your vision into reality. The course is in collaboration between the future learn and the University of Leeds. It is a 2 week-long course with 2 hours of engagement on weekly basis.

 

3. Starting a Business: people and network

Entrepreneurship is not only about knowledge and skill; it is equally about people and networks to deliver the knowledge and skills you have. This course prepares you for developing a team and widening network in order to grow your enterprise. This course is useful for aspiring entrepreneurs who have already got some ideas or have an active sideline business. The course focuses on developing formal and informal business networks.

You will learn about the importance of teamwork, team development, identifying the right people and networks, and exploring strategies and opportunities for developing your networks. This is the second course in the series of six being offered by Future Learn in collaboration with the University of Leeds. It is a 2 week-long course with 2 hours of engagement on a weekly basis.

 

4. Starting a Business: Business Process

This course is part of the fourth in the starting business series in Future Learn delivered in collaboration between Future Learn and the University of Leeds. It offers insights on business processes and information, challenges a business faces when managing growth. It also provides knowledge and skills to identify business processes in a business plan. The course prepares you to investigate where your business is going to operate. It is a 2 week-long course with 2 hours of engagement on a weekly basis.

It prepares you well to grow as a successful entrepreneur by enabling you to understand the right process in your context. This course is very useful for the aspiring as well as active entrepreneurs with multiple projects already under implementation for maximum efficiency and achieves the big ambition by improving productivity.

 

5. Entrepreneurship: From Business Idea to Action

This is another very useful four-week course on entrepreneurship being offered by Future Learn. The course focuses on planning, developing, promoting, and building a successful package. As the name of the course suggests, it is very helpful for aspiring entrepreneurs who have business ideas but looking forward to implementing them in near future. The course content enables participants to better understand and assess the strengths of the idea and contextualize it based on market demand.

Four-hour study time is expected every week and the case study approach is followed and the opportunity to pitch your business is also incorporated in the course. The course is being offered multiple times of the year.

 

6. Innovating in a Digital World

This is a four-week course available on Coursera. The course is free and a minimal fee can be upgraded for the certificate. The course content is beautifully designed and easy to follow. It offers very useful insights on creating value in the digital world and promoting entrepreneurship.

The course offers very interesting and motivating insights that entrepreneurship context has changed so much, and it is much more important to execute ideas than having ideas. This course provides very useful knowledge and insights for the individuals who are looking for some kind of digital initiatives for their enterprise.

In post-Covid era of business and human interaction largely dependent on digital technology, this course may be an excellent fit and offers the skills that are in top demand.

 

7. Creativity & Entrepreneurship

Are you very much interested in entrepreneurship but not sure if this is the right choice for your life, this is the course you may want to attend to tap into your inner creativity and how you can best use it for your career? The course is presented by the Berklee Institute for Creative Entrepreneurship.

The course relies on the fundamental assumption that everyone has inner potential for the business enterprise, it is the interest, learning and trying out the entrepreneurship ideas in real life that show the success of the enterprise on an individual. The course is very motivating for the individuals who might have some challenges or may not have realized the entrepreneurship potential within themselves. As it beautifully connects creativity with the concept of entrepreneurship.

 

8. Entrepreneurship Specialization

This is a complete package of five different online courses. All of these courses can be accessed free in Coursera. The course is being offered in partnership between Coursera and Wharton’s Entrepreneurship Specialization. The series of five courses cover different aspects of the business from conception, design, and organization to the execution and management of new enterprises. If you are interested to start your journey of entrepreneurship from the scratch, these courses can be an excellent help and offer interesting insights and useful information to identify, launch, grow, your business.

 

Coursera - Entrepreneurship Specialization

 

The course also covers financing your business and aspects of profitability. It takes around 6 months to cover all the series, but you do not have to take all courses, you can choose the course topic of your choice among the different packages being offered based on your needs, interest and time availability.

 

9. Financial Globalization, Capital Flows, and the Global Financial Cycle

This is a very short but very useful course offered by the Asian Development Bank. It basically focuses on financial globalization and capital flows and global financial cycles. There are five units and all of them are focused on different aspects of financial globalization. The course is very short, but this is very unique and offers very different perspectives. This is useful for the entrepreneurs who would like to dream high get well prepared for the journey of entrepreneurship with bigger ambition and understanding of global context and market.

 

10 Key Elements of Entrepreneurial Success

This is another great course on entrepreneurship and provides excellent insights into key elements of entrepreneurial success. It features Harvard Business School professor William Sahlman and it is designed to teach the investment and financing decisions.

You can also find the other useful courses in Alison Free Online Entrepreneurship Courses which are focused on other skills such as leadership, communication, decision-making and being a team player. This is a short course of 1.5 to 3 hours long.

 

11. User Innovation: A Pathway to Entrepreneurship

The course is available on the Edx platform it is another great programme for highly motivated entrepreneurs. It has three different packages included and all three focused on different but complementary aspects the first one on the pathways, the second on understanding customers and the third one is customizing business ideas as per the market demands.

User Innovation: A Pathway to Entrepreneurship

Entrepreneurship 101: Who is your Customer?

Entrepreneurship 102: What can you do for your Customer?

Although it is worth exploring all the courses in the order as they are sequenced, you can also pick one that you are keen to explore.

 

11. Identifying Entrepreneurial Opportunities

This course by the University System of Maryland, University of Maryland, College Park is available in the Edx platform. It provides fundamentals of the entrepreneurship process and strategies that help individuals to develop entrepreneurship skills.

This is a self-paced course, 4 weeks with 2-3 hours weekly efforts. The course consists of four modules 1: Introduction to Startup Entrepreneurship and Corporate Innovation, 2: Thinking Entrepreneurially, 3: Seeing Entrepreneurially, and 4: Acting Entrepreneurially.

In this course, you will learn to develop skills for identifying and analyzing entrepreneurial ideas and fostering them in practice. It provides value in understanding innovation and identifying opportunities.

 

13. How to Build a Startup

Do you already have a rough idea of a business model for a startup and you would like to work on this thought to fully develop it into a business, this course provides very good insights for you. This is a free course with approximately a one-month duration. The course focuses on testing the business idea with the massive customer unmet needs, in order to develop and grow a suitable business model.

 

14. Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

This course by the University of Maryland is available on Coursera for free. The course is primarily targeted at aspiring and active entrepreneurs. This is helpful to develop great entrepreneurship ideas for companies. The course content focuses on identifying and analyzing entrepreneurial opportunities, entrepreneurial mindset, improving entrepreneurship processes such as strategic decision-making, innovative business models.  It takes approximately 8 hours to complete and you can use your flexible schedule to complete it.

The main focus of the course is to rapidly develop and test ideas. The strategies used for testing ideas basically rely on the marketplace feedback and therefore it is very useful in a market-driven economy context. By early recognizing the market demand context the entrepreneurs can save big investments and prevent crises in growing their business.

 

15. Entrepreneurial Opportunities

This course by the Innovation Centre at the University of AdelaideX and is delivered through Edx. It is targeted to the individuals who have got a business idea and offers guiding principles of the entrepreneurial process. If you are looking for practical tools and tips based on grounded theory to make a decision on the entrepreneurial opportunity you are planning to consider, this course is very useful. Practical tools to evaluate entrepreneurial opportunities based on the research of the characteristics of exceptional opportunities. You can also upgrade for a verified certificate with a small amount of fee. It is a 5 week-long course with 2-3 hours engagement on weekly basis.

 

16. Thinking & Acting like an Entrepreneur

This course by RWTH Aachen University a leading technical university in Europe is useful to find and assess your ideas. The course starts with some basics of entrepreneurship such as what is needed to be a successful entrepreneur, how can one gain the skills in entrepreneurship, and provides useful strategies to turn ideas into action and accomplish success. If you are looking for developing entrepreneurship skills and aspire for some leading positions in the sector, it will be worth exploring this course.   It is a 6 week-long course with 6-8 hours engagement on weekly basis.

 

17. Entrepreneurship in Emerging Economies

This course is offered by Harvard University, taught by Harvard Business School professor Tarun Khanna. It focuses on an inter-disciplinary approach to understanding and solving complex social problems. The course is focused on individuals and what can individuals do to contribute towards solving complex social problems and built on.

If you are looking for opportunities to develop an awareness of the opportunities in fast-growing emerging markets. A conceptual framework to assess such opportunities and turn the social problems into entrepreneurship solutions, this is one of the best course available for free online. It is a 6 week-long course with 3-5 hours engagement on a weekly basis.

 

18. Fundamentals of Entrepreneurship in the Family Business

The course offered by the Center for Entrepreneurial Families and EGADE Business School provides opportunities for entrepreneurs who are engaged in a family business or interested to expand family business initiatives. The course helps to understand family business practices better and develop understanding to distinguish entrepreneurship from innovation and implement the entrepreneurship trends in your business endeavor. This is a 7 week-long course and it requires 7-8 hours weekly commitment and seems a bit more intensive than many other courses available online free.

 

19. Becoming an Entrepreneur

The course on becoming offered by the Massachusetts Institute of Technology focuses on the business skills and startup mindset that are fundamental to become an entrepreneur. As long as you are interested in entrepreneurship you can fully benefit from the course, no previous business or entrepreneurship experience needed is required. In this course, you will learn to overcome the top myths of entrepreneurship, defining goals, market research and designing and implementing your business. This is a 6 week-long course with 1 to 3 hours of weekly commitment. The course is very useful for beginners.

 

20. Entrepreneurship 103: Show Me the Money

The course is offered by the Massachusetts Institute of Technology and it guides individuals in creating a profitable business. If you are looking for a leadership career in entrepreneurship this course will provide very useful information. It consists of the contents on designing a business model, pricing, sales process; customer acquisition and value of your customer. The course is taught by Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship and Erdin Beshimov, Senior Director of MIT BootCampus.

This is a bit long course compared to many other courses and requires 2-4 hours weekly effort for 10. But the content is very useful and weekly requirements are less intensive.

 

21.  DO Your Venture: Entrepreneurship for Everyone

This is a 6 week-long course with weekly efforts of 3-4 hours. In this hands-on, action-oriented course you will learn to identify, evaluate and test entrepreneurial opportunities available. The course focuses on a systematic and scientific approach that involves an iterative process. The course contents include integrating a strong action philosophy in developing entrepreneurial ideas, paths of successful entrepreneurs, launching a venture, customer feedback. The course is practical and useful for aspiring and active entrepreneurs. This is a ten-week long course with the requirement of 2-4 hours every week.

 

22.  Enabling Entrepreneurs to Shape a Better World

This is another great course not only focusses on entrepreneurship but also on how entrepreneurship can contribute to them to solve the world’s biggest problems. If you have a passion to contribute to positive change in the world and want to do it through enterprise, this is the best-fit course for you. It provides the tools and insights to unlock the entrepreneur’s potential within yourself. In addition, the course connects participants with other like-minded people to build a community of people from diverse backgrounds and perspectives. In this course, you will have exposure to the life experiences of successful entrepreneurs, learning about the value chain, be familiar with the design thinking method, social innovation, and learn how to apply it.

This is a bit intensive compared to many other courses and requires 4-6 hours weekly effort for 7 weeks but the content is worth trying.

 

23. New Venture Finance: Startup Funding for Entrepreneurs

This course is suitable for both aspiring as well as active entrepreneurs. This is more focused on securing funding for the company. This provides some great insights and skills for developing investor pitches. The contents are organized around the topics like raising outside capital, identifying fundraising options getting close to the entrepreneurs, and so on.

The key topics you can explore in this course include raising outside capital, kind of investors, fundraising options, etc. which are extremely important for an entrepreneur. It takes approximately 20 hours to complete this course.

 

24. Free Startup Courses and Tutorials: Business, Marketing, Entrepreneurship, Home Business

Are you looking for courses and learning opportunities that do not have rigorous course requirements and structured assessments? Free Startup Courses and Tutorials will be an excellent choice for you. There are many learning videos and other learning materials, that you can watch and learn at your own pace and get excellent insight in the area of business, marketing, entrepreneurship and home business. You can choose to take some structured courses available on the same platform as well which involve some fee.

Some of the topic included in it are an overview of business foundation, starting your own business, the concept of business development, etc. you can explore a wider range of topics and choose the on that is more needed for you without having to go through any formal assessment and assignment requirements.

 

25.  BUS101: Introduction to Business

This course provides extensive reading materials, exercise and research assignments that will be helpful to get an in-depth understanding of entrepreneurship. The course is very critical and offers great insights to individuals to see what the most successful entrepreneurs have in common and reflect on their own personal qualities which may resemble many of the similarities.

The course offers a good understanding of the business discourse, and multicultural aspects of markets and business so that you can develop knowledge and skills to compete in the global market. If you have great ambition and dream high in your entrepreneurship career, this course will better fit your needs and aspiration.

As in his best-seller, Kiyosaki and Lechter (1998) has said, ‘Everyone wants to go to Heaven, but no one wants to die’ many people want to develop enterprise but very few people have energy and motivation nor the same. You can make decisions and commitment to be among those few today and try some of the courses of your interest and needs.

Online learning has opened educational doors that were previously closed. Now students can learn from the world’s greatest minds on a given subject regardless of their location.

Online students can learn and work a full-time job and balance a family at the same time. In addition to flexibility, online learning is cost-effective.

Often the cost of an entire online course is less than the cost of a single textbook for an in-person class. Online learning can take a variety of forms. Some courses will provide students with all of the materials up front and allow them to move at their own pace.

Other courses will have weekly assignments. Synchronous learning means students meet with the teacher and classmates online at scheduled times throughout the course in a virtual classroom. Some of the students may even be in person.

No matter the learning management system, online students should treat their studies with the same care and seriousness as if they were in person. Take a little time to prepare, and students can expect online learning success and a valuable experience.

Given the flexibility and cost effectiveness, it is no surprise that online classes are gaining popularity.

Fueled by gains in information technology and widespread internet access it is clear that online learning will continue to grow in the coming years.

Online education does require good time management skills and discipline. Some students feel overwhelmed by the technology and the unknown aspects they may have to deal with.

Here are 10 tips and strategies to strengthen time management skills and prepare for online learning success.

 

Step 1: Keep an Open Mind

Set Aside Preconceived Notions about Online Learning

In spite of the recent growth in online learning, there are still many stigmas surrounding the quality of an online education. While some subpar programs exist, not all deserve this reputation. There are preconceived notions that online classes may not be as difficult or as effective as in person classes.

This is simply not true. In fact, the US Department of Education conducted a study that concluded online students perform modestly better than their in person peers. Many online courses are offered by reputable institutions with widely recognized accreditations.

The students should research the many options available and select the best fit for their specific needs. However, they have to be very careful while considering different options as there are a number of aspects to keep in mind while deciding that ‘yes, this is what exactly you are looking for’. One can say that they need to learn how to form their online learning strategies to be successful.

Welcome New Experiences

Online students should be prepared to work hard in classes and make the most of the experience. Online classes will consume as much or more time as in-person classes.

Here point to consider is that students need to learn how to make the best use of their time. In online courses, students might be asked to try something new or to learn in a different way. Conventional learners are supposed to encounter online students and instructors with a different point of view.

Keep an open mind and you might find out something new about yourself and your learning style. In general, online students should treat their courses with the seriousness and dedication they would show in-person classes. The instructors and fellow students deserve your full attention and effort. Do not go into online learning expecting it to be easy.

Certainly, it is going to be challenging but not something impossible. One can bet that even students, who are used to study in a conventional classrooms, will get adapted to it very quickly if they can learn to form flawless online learning strategies.

 

Step 2: Review the Class Syllabus

A syllabus is the instructors’ way of communicating class responsibilities and expectations. It will act as the student’s roadmap for the online course.

The syllabus will set the student up for online learning success. It typically contains information technology requirements, class expectations, contact information and an assignment timeline.

Within the syllabus the instructor is telling the online student what they need to do, and when, in order to have a successful learning experience. Read it carefully and follow its instructions.

 

Step 3: Prepare a Designated Learning Area to Optimize Study Time

Finding The Best Online Learning Environment for the Student

 

Online Learning Environment

 

One of the many benefits of online learning is comfort. Online students can choose the learning environment that is the most comfortable for them.

Taking an online course from a student’s home rather than a classroom can reduce stress and increase confidence. Their online learning success very much depends on how much they pay attention to the tips and strategies given by their online class teacher.

The students, who are taking an online courses, should take into consideration their personal learning style while developing their online learning strategies.

Do they learn better in absolute quiet or with some background noise? Do they like to settle in for long periods of study time or take frequent breaks? The ideal online learning environment will be different for each student.

Customizing the Learning Area for the Online Student

Ideally, the learning area during the online class should be a place that is quiet and free of distractions. The student should talk to family members or roommates and let them know not to disturb them while they are participating in online courses.

Online students may not have the luxury of a dedicated office. In those cases, try to pick a spare bedroom or corner of the house that allows you to shut the door on household noises while taking an online class. Preferably choose a spot far away from the TV, bed and other distractions that could interfere with your online learning success.

Online students need to have a comfortable chair, desk and good lighting. While tempting, completing online classes from the comfort of the bed in pajamas is a recipe for disaster. Students need to protect their back, neck and eyes from strain. So do consider all these aspects while you develop your online learning strategies.

The Learning Environment’s Effect on Online Learning Success

Reduce clutter and gather any necessary supplies to help maintain focus during the study time. Water, healthy snacks, pen and paper are recommended at a minimum.

This will keep students from getting up and getting distracted when it is time for online class. Having a dedicated place to learn will help the student’s brain switch into learning mode. It creates a trigger that will help students maintain the habit of studying. This makes the student less reliant on will power and motivation and more likely to achieve online learning success.

 

Step 4: Technical Preparations for Online Learning

Students are responsible for making sure the coursework will run on their computers when online learning. Check the course information for the required versions of software and hardware. In most cases, the typical home computer will be sufficient for online classes. Do consider the technicalities you may have to handle while you take an online course while you draw around your online learning strategies.

Internet Connectivity

Test internet connectivity from the selected learning area before you get into an online class. Internet connectivity from the basement might be very different than that from the kitchen. Coffee shops can be a good online learning environment for some students. Coffee shops have become psychologically associated with work and learning for many people.

They might even offer faster and more reliable internet access than some students have at home. However, online students should have a backup plan in case the shop is busy, loses internet or is unexpectedly closed. As an alternative, libraries offer free internet access and can provide a quiet space that should contribute to your online learning success.

Losing the internet connection in the middle of an online class is frustrating and can cause you to lose valuable time and information. Therefore, it is important that students must have online learning strategies in place to ensure continuous internet access.

Useful Computer Peripherals for Online Education

Some online courses will require a webcam. While most laptops have one built-in, not all do. Online students should make sure that one is available if needed.

Headphones with built in microphones, like those used by computer gamers, will help online students tune out distractions and easily communicate with teachers and classmates.

The headphones should be comfortable to wear for hours if necessary because at times, online courses may take considerable time from your every day routine.

Webcams and headphones can be purchased to take an online class at major box stores and can cost anywhere from $20 to $100. Basic models will work for online classes. Installation of these items is as simple as plugging them in.

 

Step 5: Schedule Study Time

The ability to set your own schedule with online classes is appealing to many. Online students can fit classes in around a busy schedule. But the flexibility can also be detrimental if the student does not have good time management skills. 

Create a weekly study time schedule and stick to it! Scheduling study time is very important for online courses that give students the freedom to move at their own pace.

Procrastination is the enemy of online learning success. Students will not retain information nor do their best work if trying to cram a semester of learning into one week while taking an online course.

 

Study Time

 

Effective Time Management Skills

The time blocking method of time management is effective for online students. Time blocking involves planning out your day in half or full hour blocks.

Divide a piece of paper into two columns. On the left write down the hours in the day. On the right, block in the tasks and their expected duration in an online class.

Allow flex time between tasks for the unexpected as your tutor for the online course may ask you to practice something that you have not been expecting. So all this and much more has to be a part of your online learning strategies.

While ‘time blocking’ might seem extreme for an online course, it has been proven to be highly productive. Many successful business people, such as Elon Musk, practice time blocking. If it seems too intimidating to block out your entire day from morning to night, try blocking out just your study time.

Simply making a commitment to online classes at a specific time on specific days can increase your chances of online learning success.

Use a Calendar to Track Online Course Requirements

Online students should plan out milestones for the length of the online course. Refer to the online course syllabus and mark the dates of major tests or assignments on a calendar. Compare that to your personal and work schedule.

Then pencil in the appropriate study time to complete the work. Successful online learning takes a certain amount of discipline. Setting a schedule and sticking to it makes online learning part of a routine rather than something the student has to find the motivation to do each day. It takes the guesswork out of time management.

 

Step 6: Plan and Prepare Study Breaks

Research has shown that a quick 10 to 15 minute break can actually improve your concentration. In order to make sure study breaks don’t turn into distractions, plan them out.  

Good breaks help clear the mind and prepare students to continue working. In general, video games and tv do not make good study breaks. Online students need to get away from the screen to clear the mind and make the most of their study time.

Effective Study Breaks

An effective study break takes the online student away from their learning environment and gets them moving. Try to take an energizing break every 90 minutes during the online class. An appropriate break would be a walk around the block, a game of cards with a friend or a healthy snack.

Try taking a quick shower or tidying up for an effective break. Meditation can be a wonderful break from online learning. There are many free apps and YouTube videos that will lead you through a ten minute meditation.

Mediation has been shown to lower stress levels and increase concentration, two things needed by the online student. Avoid breaks that make it hard to return to study time. Examples are eating a large meal or taking a nap. Those activities can make it harder for a student to focus immediately after.

 

Step 7: Turn Your Webcam On

Odysseus lashed himself to the mast of his ship so that he would not be lured by the siren’s call. While online students should not chain themselves to their desks, there are some easier ways to police distractions.

It is so very tempting to look at the phone or search the web while the teaching is lecturing in an online class. Eliminate that temptation by turning the computer video camera on. Just knowing that the teacher can see the online student, will help maintain focus on studies and eliminate distractions.

Likewise, close all programs and internet tabs except for the ones needed for online learning. Another tip is to put your phone in a desk drawer or another room.

 

Step 8: Take Notes During Online Classes

 

Taking Notes During Online Classes

 

There are many ways in which note taking is beneficial to learning. And yet, many online students skip this important step. Note-taking can help retention and provide valuable study materials for tests and quizzes.

It is easier to write an article or essay for an online class from notes than from trying to find that same information in a video. Written notes are as important for online classes as they are for in-person classes. Create a paper or online notebook for each class and take notes. This tip can save online students hours of effort and improve grades.

 

Step 9: Form Study Groups

A study group of like-minded peers can be an invaluable part of your online learning success. Set boundaries and regular meeting times to make sure your group is an asset and not a distraction.  Scheduled study groups can be the cure for procrastination because they force the online student to prepare to contribute to the group.

Try to find at least two other classmates who are willing to discuss homework and study for tests together. Every student has different strengths and weaknesses. Working in a group will help fill in gaps in the student’s understanding and gain a new perspective on the online class materials. Studying alone can get boring, especially when taking online classes. Working in a group can break up that monotony and be very motivating.

 

Step 10: Stay Engaged

There are many ways to stay engaged in online learning. But for the most successful online learning experience, students need to go beyond watching videos and turning in assignments.

Participate in Online Discussions

Most online classes have a discussion component. It is crucial to the student’s success to participate in these discussions. The teacher may require online students to comment on each other’s assignments or to post questions. Think and reflect before typing out a response.

Students may feel very vulnerable in discussions. Keep comments supporting and constructive. When reading responses to your assignments listen to what your classmates have to say. Don’t be defensive. Learning how to accept and incorporate feedback is a valuable life skill that has applications well beyond online education.

Check in frequently to stay on top of your assignments. Online students who engage with their classmates tend to be the most successful learners.

Ask for Help

Don’t be afraid to ask for help. The instructor of your online class wants the students to learn and understand the material. Most instructors feel a passion for their subject matter and are happy to discuss it with their students. The instructor should provide you with information on how best to reach them in their syllabus.

Online students should use the instructor’s preferred method and be as polite and detailed as possible. For example, you might write to your instructor while using the provided learning management system, “I am having trouble understanding week 2 video 3 where around the 5-minute mark you say . . . Can you please elaborate?” This will set you up for successful communication with your instructor and ultimately online learning success.

 

Final Thoughts

Online learning can help students further their education and career in a cost effective manner and with great flexibility. It can also be an opportunity to practice and fine tune many life lessons such as time management and self-discipline.

Online learning gives the student an opportunity to interact with students around the world and broaden their perspectives. Don’t let fear of information technology or the unknown get in the way of a quality education and personal growth.

The most important aspect to bear in mind is that, success of the learning process very much depends on the triangle which is made by online student, teacher and parents. Teachers and parents work as facilitators.

Parents must offer the most appropriate environment at home so that the student, their son / daughter, can take the online course from the comfort of their bedroom with peace of mind. They need to ensure that there must be no distractions for the student while taking the online class.

On the other hand, teachers must be capable to facilitate the learning process without any flaws. They must be ready to give explanations, answer queries and help them clear the difficult concepts with relevant and contextual examples.

The success of the online student relies less on the mode of education and more on the efforts of the student, parents and instructor. Following the tips and strategies in this post will help the student transition from in-person to online learning successfully.